HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2014

Position Statistics

Total Positions 64
New Positions 5
Increased Positions 6
Decreased Positions 58
Positions with Activity 64
Sold Out Positions 5
Total Mkt Value (in $ millions) 119

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.03%
Capital Goods 3.24%
Conglomerates
Consumer Cyclical 4.07%
Consumer/Non-Cyclical 6.25%
Energy 6.55%
Financial 24.31%
Healthcare 11.81%
Services 20.76%
Technology 14%
Transportation 0.17%
Utilities 0.34%

64 Positions as of 12/31/2014

Company ▲ Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held
ABBOTT LABS COM 1,786 -1,684 (48.54) 38,400
ABBVIE INC COM 2,259 -2,132 (48.55) 39,443
ACCENTURE PLC IRELAND SHS CLASS A 1,414 -1,329 (48.45) 15,016
ALTRIA GROUP INC COM 250 -250 (50) 5,000
AMERICAN EXPRESS CO COM 2,347 -2,150 (47.81) 29,902
APPLE INC COM 927 -927 (50) 7,459
AUTOMATIC DATA PROCESSING INC COM -2,801 Sold Out 0
CATERPILLAR INC DEL COM 185 -184 (49.85) 2,322
CDK GLOBAL INC COM -513 Sold Out 0
CELGENE CORP COM 3,330 -3,211 (49.09) 28,300
CHEVRON CORP NEW COM 298 -298 (50) 2,827
CHUBB CORP COM 2,291 -2,176 (48.71) 22,930
CINCINNATI FINL CORP COM 230 -252 (52.2) 4,351
CINEMARK HOLDINGS INC COM 2,748 -4,194 (60.41) 63,008
COMCAST CORP NEW CL A 2,026 -1,896 (48.34) 36,238
CONAGRA FOODS INC COM 1,885 -1,830 (49.26) 54,236
CONOCOPHILLIPS COM 1,782 -1,647 (48.04) 28,177
CREDIT SUISSE NASSAU BRH EQL WGT MLP LKD 5,326 -4,842 (47.62) 176,239
CVS HEALTH CORP COM 2,541 -3,861 (60.31) 24,915
DEERE & CO COM -4,425 Sold Out 0


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