HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2014

Position Statistics

Total Positions 64
New Positions 5
Increased Positions 6
Decreased Positions 58
Positions with Activity 64
Sold Out Positions 5
Total Mkt Value (in $ millions) 122

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.23%
Capital Goods 3.19%
Conglomerates
Consumer Cyclical 4.04%
Consumer/Non-Cyclical 6.23%
Energy 6.86%
Financial 24.01%
Healthcare 11.65%
Services 19.98%
Technology 14.63%
Transportation 0.17%
Utilities 0.35%

64 Positions as of 12/31/2014

Company ▲ Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held
ABBOTT LABS COM 1,793 -1,691 (48.54) 38,400
ABBVIE INC COM 2,537 -2,394 (48.55) 39,443
ACCENTURE PLC IRELAND SHS CLASS A 1,402 -1,318 (48.45) 15,016
ALTRIA GROUP INC COM 253 -253 (50) 5,000
AMERICAN EXPRESS CO COM 2,323 -2,128 (47.81) 29,902
APPLE INC COM 962 -962 (50) 7,459
AUTOMATIC DATA PROCESSING INC COM -2,855 Sold Out 0
CATERPILLAR INC DEL COM 203 -202 (49.85) 2,322
CDK GLOBAL INC COM -537 Sold Out 0
CELGENE CORP COM 3,129 -3,017 (49.09) 28,300
CHEVRON CORP NEW COM 308 -308 (50) 2,827
CHUBB CORP COM 2,271 -2,157 (48.71) 22,930
CINCINNATI FINL CORP COM 221 -242 (52.2) 4,351
CINEMARK HOLDINGS INC COM 2,722 -4,154 (60.41) 63,008
COMCAST CORP NEW CL A 2,117 -1,981 (48.34) 36,238
CONAGRA FOODS INC COM 1,983 -1,925 (49.26) 54,236
CONOCOPHILLIPS COM 1,900 -1,757 (48.04) 28,177
CREDIT SUISSE NASSAU BRH EQL WGT MLP LKD 5,682 -5,166 (47.62) 176,239
CVS HEALTH CORP COM 2,503 -3,804 (60.31) 24,915
DEERE & CO COM -4,595 Sold Out 0