HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 03/31/2015

Position Statistics

Total Positions 63
New Positions 4
Increased Positions 35
Decreased Positions 24
Positions with Activity 59
Sold Out Positions 8
Total Mkt Value (in $ millions) 119

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.93%
Capital Goods 3.34%
Conglomerates
Consumer Cyclical 4.33%
Consumer/Non-Cyclical 6.24%
Energy 4.14%
Financial 30.77%
Healthcare 11.83%
Services 16.17%
Technology 15.11%
Transportation 0.15%
Utilities 0.28%

63 Positions as of 03/31/2015

Company Class ▲ Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held
ISHARES 1-3 YR CR BD ETF 7,759 -159 (2.01) 73,539
COMCAST CORP NEW CL A 2,231 113 5.33 38,171
GOOGLE INC CL A 938 70 8.11 1,720
MONDELEZ INTL INC CL A 1,582 68 4.46 38,028
GOOGLE INC CL C 613 -6 (1.03) 1,152
ABBOTT LABS COM 1,934 67 3.61 39,785
ABBVIE INC COM 2,745 119 4.51 41,223
ALTRIA GROUP INC COM -256 Sold Out 0
AMERICAN EXPRESS CO COM 2,557 173 7.25 32,070
APPLE INC COM 2,552 1,580 162.61 19,588
B/E AEROSPACE INC COM 1,233 1,233 New 21,504
CATERPILLAR INC DEL COM -198 Sold Out 0
CELGENE CORP COM 2,639 -599 (18.5) 23,064
CHEVRON CORP NEW COM 259 -32 (10.97) 2,517
CHUBB CORP COM 1,671 -565 (25.25) 17,140
CINCINNATI FINL CORP COM 212 -8 (3.45) 4,201
CINEMARK HOLDINGS INC COM 2,619 65 2.56 64,623
CONAGRA FOODS INC COM 2,087 -7 (0.31) 54,066
CONOCOPHILLIPS COM 221 -1,573 (87.69) 3,468
CVS HEALTH CORP COM 2,652 101 3.95 25,900