HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 06/30/2014

Position Statistics

Total Positions 73
New Positions 4
Increased Positions 53
Decreased Positions 15
Positions with Activity 68
Sold Out Positions 8
Total Mkt Value (in $ millions) 111

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.55%
Capital Goods 3.54%
Conglomerates
Consumer Cyclical 4.33%
Consumer/Non-Cyclical 7.17%
Energy 10.12%
Financial 25.3%
Healthcare 12.65%
Services 14.34%
Technology 14.46%
Transportation
Utilities 0.26%

73 Positions as of 06/30/2014

Company Class ▲ Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held
ISHARES 1-3 YR CR BD ETF 7,574 317 4.37 71,946
COMCAST CORP NEW CL A -1,650 Sold Out 0
GOOGLE INC CL A 721 105 17.07 1,207
MONDELEZ INTL INC CL A 1,108 77 7.45 30,939
GOOGLE INC CL C -608 Sold Out 0
ABBOTT LABS COM 1,402 55 4.11 32,080
ABBVIE INC COM 1,947 254 14.98 32,744
AMERICAN EXPRESS CO COM 2,307 168 7.88 25,607
AMGEN INC COM 242 New 1,705
ANADARKO PETE CORP COM 198 198 New 1,868
APPLE INC COM 663 32 5.07 6,509
AUTOMATIC DATA PROCESSING INC COM 1,129 152 15.50 13,415
BIOGEN IDEC INC COM 730 13 1.84 2,211
BRISTOL MYERS SQUIBB CO COM 369 8 2.12 7,211
CATERPILLAR INC DEL COM 273 -47 (14.68) 2,615
CELGENE CORP COM 2,290 303 15.26 24,548
CHEVRON CORP NEW COM 317 -60 (15.83) 2,552
CHUBB CORP COM 1,807 105 6.18 19,489
CINEMARK HOLDINGS INC COM 2,516 99 4.12 70,962
CLEAN HARBORS INC COM -951 Sold Out 0