HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 09/30/2014

Position Statistics

Total Positions 72
New Positions 6
Increased Positions 47
Decreased Positions 24
Positions with Activity 71
Sold Out Positions 14
Total Mkt Value (in $ millions) 116

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.65%
Capital Goods 3.66%
Conglomerates
Consumer Cyclical 4.06%
Consumer/Non-Cyclical 7.01%
Energy 8.43%
Financial 22.97%
Healthcare 12.16%
Services 16.86%
Technology 15.27%
Transportation 0.2%
Utilities 0.41%

72 Positions as of 09/30/2014

Company Class ▲ Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held
ISHARES 1-3 YR CR BD ETF 7,757 185 2.44 73,703
COMCAST CORP NEW CL A 1,897 1,897 New 35,073
GOOGLE INC CL A 793 134 20.38 1,453
MONDELEZ INTL INC CL A 1,386 179 14.85 35,533
GOOGLE INC CL C 626 626 New 1,164
ABBOTT LABS COM 1,635 229 16.30 37,310
ABBVIE INC COM 2,582 376 17.07 38,333
ALTRIA GROUP INC COM 246 246 New 5,000
AMERICAN EXPRESS CO COM 2,589 275 11.87 28,647
AMGEN INC COM -278 Sold Out 0
ANADARKO PETE CORP COM -174 Sold Out 0
APPLE INC COM 869 111 14.60 7,459
AUTOMATIC DATA PROCESSING INC COM 1,396 267 23.68 16,591
BIOGEN IDEC INC COM -671 Sold Out 0
BRISTOL MYERS SQUIBB CO COM -424 Sold Out 0
CATERPILLAR INC DEL COM 246 -32 (11.47) 2,315
CDK GLOBAL INC COM 213 41 23.66 5,530
CELGENE CORP COM 3,007 351 13.23 27,795
CHEVRON CORP NEW COM 335 33 10.78 2,827
CHUBB CORP COM 2,290 294 14.71 22,355


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