HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2014

Position Statistics

Total Positions 64
New Positions 5
Increased Positions 6
Decreased Positions 58
Positions with Activity 64
Sold Out Positions 5
Total Mkt Value (in $ millions) 121

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.09%
Capital Goods 3.26%
Conglomerates
Consumer Cyclical 4.05%
Consumer/Non-Cyclical 6.34%
Energy 6.85%
Financial 24.25%
Healthcare 11.72%
Services 20.25%
Technology 14.12%
Transportation 0.16%
Utilities 0.35%

64 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) ▲ Shares Held
AUTOMATIC DATA PROCESSING INC COM -2,772 Sold Out 0
CDK GLOBAL INC COM -521 Sold Out 0
DEERE & CO COM -4,400 Sold Out 0
US BANCORP DEL COM NEW -2,936 Sold Out 0
WHITING PETE CORP NEW COM -1,239 Sold Out 0
QUALCOMM INC COM 1,898 -3,402 (64.19) 28,287
THERMO FISHER SCIENTIFIC INC COM 1,915 -2,924 (60.42) 14,500
CINEMARK HOLDINGS INC COM 2,695 -4,113 (60.41) 63,008
CVS HEALTH CORP COM 2,501 -3,801 (60.31) 24,915
WESBANCO INC COM 285 -412 (59.09) 9,000
DUKE ENERGY CORP NEW COM NEW 422 -500 (54.24) 5,459
PROCTER & GAMBLE CO COM 4,049 -4,531 (52.81) 49,058
INTERNATIONAL BUSINESS MACHS COM 287 -321 (52.78) 1,787
CINCINNATI FINL CORP COM 229 -250 (52.2) 4,351
GENERAL ELECTRIC CO COM 279 -296 (51.5) 10,244
ALTRIA GROUP INC COM 259 -259 (50) 5,000
APPLE INC COM 931 -931 (50) 7,459
CHEVRON CORP NEW COM 308 -308 (50) 2,827
GOOGLE INC CL C 610 -610 (50) 1,164
NORFOLK SOUTHERN CORP COM 199 -199 (50) 1,975


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