HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2013

Position Statistics

Total Positions 79
New Positions 15
Increased Positions 62
Decreased Positions 14
Positions with Activity 76
Sold Out Positions 5
Total Mkt Value (in $ millions) 95

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.31%
Capital Goods 4.24%
Conglomerates
Consumer Cyclical 4.42%
Consumer/Non-Cyclical 7.41%
Energy 9.3%
Financial 26.44%
Healthcare 11.19%
Services 17.14%
Technology 10.98%
Transportation 0.15%
Utilities 0%

79 Positions as of 12/31/2013

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) ▲ Shares Held
BROADCOM CORP CL A -1,903 Sold Out 0
CREDIT SUISSE NASSAU BRH EQL WGT MLP LKD -6,384 Sold Out 0
FIRSTENERGY CORP COM -1,087 Sold Out 0
ISHARES EAFE GRWTH ETF -209 Sold Out 0
ISHARES CORE S&P SCP ETF -449 Sold Out 0
WESBANCO INC COM 37 -329 (90) 1,200
VANGUARD INTL EQUITY INDEX FD FTSE EMR MKT ETF 680 -187 (21.61) 16,363
ISHARES RUSSELL 2000 ETF 229 -54 (18.97) 2,025
THOMSON REUTERS CORP COM 1,307 -261 (16.65) 37,540
ORACLE CORP COM 471 -47 (9) 11,745
CATERPILLAR INC DEL COM 315 -26 (7.54) 3,065
MICROSOFT CORP COM 695 -16 (2.19) 17,369
THERMO FISHER SCIENTIFIC INC COM 1,486 -7 (0.48) 12,455
APPLE INC COM 469 -1 (0.11) 894
ADAMS EXPRESS CO COM 49 49 New 3,820
ADOBE SYS INC COM 122 New 1,900
AFLAC INC COM 136 136 New 2,150
AMGEN INC COM 224 224 New 1,944
ANADARKO PETE CORP COM 185 185 New 1,868
BOEING CO COM 141 141 New 1,100