HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 09/30/2014

Position Statistics

Total Positions 72
New Positions 6
Increased Positions 47
Decreased Positions 24
Positions with Activity 71
Sold Out Positions 14
Total Mkt Value (in $ millions) 116

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.49%
Capital Goods 3.51%
Conglomerates
Consumer Cyclical 4.01%
Consumer/Non-Cyclical 7.26%
Energy 7.6%
Financial 23.3%
Healthcare 12.16%
Services 17.63%
Technology 15.62%
Transportation 0.19%
Utilities 0.44%

72 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) ▲ Shares Held
AMGEN INC COM -274 Sold Out 0
ANADARKO PETE CORP COM -155 Sold Out 0
BIOGEN IDEC INC COM -754 Sold Out 0
BRISTOL MYERS SQUIBB CO COM -427 Sold Out 0
FIFTH THIRD BANCORP COM -585 Sold Out 0
LOCKHEED MARTIN CORP COM -286 Sold Out 0
MERCK & CO INC NEW COM -281 Sold Out 0
MONSANTO CO NEW COM -959 Sold Out 0
ORACLE CORP COM -581 Sold Out 0
PFIZER INC COM -1,049 Sold Out 0
REALTY INCOME CORP COM -1,349 Sold Out 0
TUPPERWARE BRANDS CORP COM -265 Sold Out 0
VANGUARD INTL EQUITY INDEX FD FTSE EMR MKT ETF -640 Sold Out 0
VODAFONE GROUP PLC NEW SPNSR ADR NO PAR -942 Sold Out 0
US BANCORP DEL COM NEW 1,582 -1,743 (52.42) 34,588
INTERNATIONAL BUSINESS MACHS COM 306 -200 (39.48) 1,892
ILLINOIS TOOL WKS INC COM 2,186 -745 (25.41) 22,512
MICROSOFT CORP COM 2,007 -612 (23.37) 41,697
SCHLUMBERGER LTD COM 2,180 -384 (14.99) 25,035
CATERPILLAR INC DEL COM 217 -28 (11.47) 2,315


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