HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 06/30/2014

Position Statistics

Total Positions 73
New Positions 4
Increased Positions 53
Decreased Positions 15
Positions with Activity 68
Sold Out Positions 8
Total Mkt Value (in $ millions) 109

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.44%
Capital Goods 3.69%
Conglomerates
Consumer Cyclical 4.33%
Consumer/Non-Cyclical 6.86%
Energy 10.86%
Financial 25.34%
Healthcare 12.3%
Services 14.17%
Technology 14.54%
Transportation
Utilities 0.27%

73 Positions as of 06/30/2014

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) ▲ Change (%) Shares Held
DOW CHEM CO COM -1,854 Sold Out 0
COMCAST CORP NEW CL A -1,609 Sold Out 0
COACH INC COM -1,090 Sold Out 0
CLEAN HARBORS INC COM -980 Sold Out 0
KROGER CO COM 1,578 -770 (32.78) 31,730
GOOGLE INC CL C -606 Sold Out 0
INTUIT COM -250 Sold Out 0
DTE ENERGY CO COM -226 Sold Out 0
PNC FINL SVCS GROUP INC COM -203 Sold Out 0
CHEVRON CORP NEW COM 338 -64 (15.83) 2,552
CATERPILLAR INC DEL COM 270 -47 (14.68) 2,615
WESBANCO INC COM 332 -30 (8.33) 11,000
INTERNATIONAL BUSINESS MACHS COM 606 -18 (2.95) 3,126
CONAGRA FOODS INC COM 1,478 -14 (0.93) 48,435
VANGUARD INTL EQUITY INDEX FD FTSE EMR MKT ETF 716 -12 (1.68) 16,088
AMGEN INC COM 222 New 1,705
DUKE ENERGY CORP NEW COM NEW 291 New 3,990
EATON CORP PLC SHS 2,176 New 31,128
LOCKHEED MARTIN CORP COM 248 New 1,456
TUPPERWARE BRANDS CORP COM 307 New 4,200