HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 09/30/2014

Position Statistics

Total Positions 72
New Positions 6
Increased Positions 47
Decreased Positions 24
Positions with Activity 71
Sold Out Positions 14
Total Mkt Value (in $ millions) 110

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.39%
Capital Goods 3.53%
Conglomerates
Consumer Cyclical 3.96%
Consumer/Non-Cyclical 7.39%
Energy 7.24%
Financial 23.61%
Healthcare 12.52%
Services 17.64%
Technology 15.41%
Transportation 0.18%
Utilities 0.44%

72 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) ▲ Change (%) Shares Held
US BANCORP DEL COM NEW 1,491 -1,642 (52.42) 34,588
REALTY INCOME CORP COM -1,271 Sold Out 0
PFIZER INC COM -1,024 Sold Out 0
MONSANTO CO NEW COM -924 Sold Out 0
VODAFONE GROUP PLC NEW SPNSR ADR NO PAR -923 Sold Out 0
BIOGEN IDEC INC COM -719 Sold Out 0
ILLINOIS TOOL WKS INC COM 2,081 -709 (25.41) 22,512
VANGUARD INTL EQUITY INDEX FD FTSE EMR MKT ETF -607 Sold Out 0
MICROSOFT CORP COM 1,883 -574 (23.37) 41,697
PROCTER & GAMBLE CO COM 4,645 -569 (10.91) 51,980
FIFTH THIRD BANCORP COM -549 Sold Out 0
ORACLE CORP COM -511 Sold Out 0
BRISTOL MYERS SQUIBB CO COM -416 Sold Out 0
SCHLUMBERGER LTD COM 2,008 -354 (14.99) 25,035
MERCK & CO INC NEW COM -278 Sold Out 0
ISHARES TR CORE S&P MCP ETF 6,618 -275 (3.99) 47,595
AMGEN INC COM -272 Sold Out 0
LOCKHEED MARTIN CORP COM -270 Sold Out 0
TUPPERWARE BRANDS CORP COM -251 Sold Out 0
INTERNATIONAL BUSINESS MACHS COM 286 -187 (39.48) 1,892


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