HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2014

Position Statistics

Total Positions 64
New Positions 5
Increased Positions 6
Decreased Positions 58
Positions with Activity 64
Sold Out Positions 5
Total Mkt Value (in $ millions) 122

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.11%
Capital Goods 3.18%
Conglomerates
Consumer Cyclical 4.07%
Consumer/Non-Cyclical 6.21%
Energy 6.74%
Financial 24.07%
Healthcare 11.93%
Services 20.25%
Technology 14.35%
Transportation 0.17%
Utilities 0.35%

64 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
CDK GLOBAL INC COM -544 Sold Out 0
DEERE & CO COM -4,445 Sold Out 0
US BANCORP DEL COM NEW -2,957 Sold Out 0
WHITING PETE CORP NEW COM -1,263 Sold Out 0