HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2014

Position Statistics

Total Positions 64
New Positions 5
Increased Positions 6
Decreased Positions 58
Positions with Activity 64
Sold Out Positions 5
Total Mkt Value (in $ millions) 122

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.22%
Capital Goods 3.2%
Conglomerates
Consumer Cyclical 4.04%
Consumer/Non-Cyclical 6.25%
Energy 6.85%
Financial 24.07%
Healthcare 11.65%
Services 19.95%
Technology 14.61%
Transportation 0.17%
Utilities 0.35%

64 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
FLUOR CORP NEW COM 1,590 -1,472 (48.07) 27,073
ROYAL DUTCH SHELL PLC SPONS ADR A 1,561 -1,426 (47.73) 24,490
ACCENTURE PLC IRELAND SHS CLASS A 1,418 -1,333 (48.45) 15,016
MONDELEZ INTL INC CL A 1,406 -1,339 (48.78) 36,403
APPLE INC COM 960 -960 (50) 7,459
GOOGLE INC CL A 880 -727 (45.25) 1,591
RYDEX ETF TRUST GUG S&P500 EQ WT 680 -530 (43.82) 8,238
GOOGLE INC CL C 629 -629 (50) 1,164
SPDR S&P 500 ETF TR TR UNIT 470 470 New 2,222
DUKE ENERGY CORP NEW COM NEW 426 -504 (54.24) 5,459
INTERNATIONAL BUSINESS MACHS COM 311 -347 (52.78) 1,787
CHEVRON CORP NEW COM 306 -306 (50) 2,827
POWERSHARES QQQ TRUST UNIT SER 1 287 287 New 2,625
WESBANCO INC COM 282 -407 (59.09) 9,000
GENERAL ELECTRIC CO COM 279 -297 (51.5) 10,244
ALTRIA GROUP INC COM 253 -253 (50) 5,000
CINCINNATI FINL CORP COM 223 -244 (52.2) 4,351
NORFOLK SOUTHERN CORP COM 205 -205 (50) 1,975
CATERPILLAR INC DEL COM 203 -201 (49.85) 2,322
AUTOMATIC DATA PROCESSING INC COM -2,870 Sold Out 0


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