HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 09/30/2014

Position Statistics

Total Positions 72
New Positions 6
Increased Positions 47
Decreased Positions 24
Positions with Activity 71
Sold Out Positions 14
Total Mkt Value (in $ millions) 116

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.5%
Capital Goods 3.5%
Conglomerates
Consumer Cyclical 4.02%
Consumer/Non-Cyclical 7.25%
Energy 7.56%
Financial 23.25%
Healthcare 12.26%
Services 17.6%
Technology 15.65%
Transportation 0.19%
Utilities 0.44%

72 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
PIEDMONT OFFICE REALTY TR INC COM CL A 1,366 150 12.34 71,650
MONDELEZ INTL INC CL A 1,342 173 14.85 35,533
ACCENTURE PLC IRELAND SHS CLASS A 1,329 190 16.70 14,565
APPLE INC COM 850 108 14.60 7,459
GOOGLE INC CL A 787 133 20.38 1,453
GOOGLE INC CL C 622 622 New 1,164
WHITING PETE CORP NEW COM 603 77 14.68 17,730
RYDEX ETF TRUST GUG S&P500 EQ WT 594 203 51.74 7,332
DUKE ENERGY CORP NEW COM NEW 512 169 49.50 5,965
WESBANCO INC COM 387 New 11,000
CHEVRON CORP NEW COM 320 31 10.78 2,827
INTERNATIONAL BUSINESS MACHS COM 307 -200 (39.48) 1,892
GENERAL ELECTRIC CO COM 272 7 2.82 10,561
ALTRIA GROUP INC COM 253 253 New 5,000
CINCINNATI FINL CORP COM 238 238 New 4,551
CDK GLOBAL INC COM 228 44 23.66 5,530
NORFOLK SOUTHERN CORP COM 220 220 New 1,975
CATERPILLAR INC DEL COM 218 -28 (11.47) 2,315
AMGEN INC COM -279 Sold Out 0
ANADARKO PETE CORP COM -155 Sold Out 0