HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 09/30/2014

Position Statistics

Total Positions 72
New Positions 6
Increased Positions 47
Decreased Positions 24
Positions with Activity 71
Sold Out Positions 14
Total Mkt Value (in $ millions) 113

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.47%
Capital Goods 3.34%
Conglomerates
Consumer Cyclical 3.96%
Consumer/Non-Cyclical 7.1%
Energy 7.47%
Financial 23.18%
Healthcare 12.65%
Services 18.42%
Technology 14.74%
Transportation 0.18%
Utilities 0.47%

72 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
FLUOR CORP NEW COM 1,412 240 20.46 26,068
MONDELEZ INTL INC CL A 1,282 166 14.85 35,533
ACCENTURE PLC IRELAND SHS CLASS A 1,255 180 16.70 14,565
APPLE INC COM 814 104 14.60 7,459
GOOGLE INC CL A 757 128 20.38 1,453
GOOGLE INC CL C 604 604 New 1,164
RYDEX ETF TRUST GUG S&P500 EQ WT 581 198 51.74 7,332
WHITING PETE CORP NEW COM 546 70 14.68 17,730
DUKE ENERGY CORP NEW COM NEW 529 175 49.50 5,965
WESBANCO INC COM 352 New 11,000
CHEVRON CORP NEW COM 306 30 10.78 2,827
INTERNATIONAL BUSINESS MACHS COM 291 -190 (39.48) 1,892
ALTRIA GROUP INC COM 273 273 New 5,000
GENERAL ELECTRIC CO COM 257 7 2.82 10,561
CDK GLOBAL INC COM 255 49 23.66 5,530
CINCINNATI FINL CORP COM 238 238 New 4,551
NORFOLK SOUTHERN CORP COM 206 206 New 1,975
CATERPILLAR INC DEL COM 185 -24 (11.47) 2,315
AMGEN INC COM -271 Sold Out 0
ANADARKO PETE CORP COM -154 Sold Out 0


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