HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 06/30/2014

Position Statistics

Total Positions 73
New Positions 4
Increased Positions 53
Decreased Positions 15
Positions with Activity 68
Sold Out Positions 8
Total Mkt Value (in $ millions) 110

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.42%
Capital Goods 3.75%
Conglomerates
Consumer Cyclical 4.35%
Consumer/Non-Cyclical 6.95%
Energy 10.93%
Financial 25.13%
Healthcare 12.19%
Services 13.98%
Technology 14.79%
Transportation
Utilities 0.27%

73 Positions as of 06/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
DEERE & CO COM 1,936 118 6.47 22,140
LAZARD LTD SHS A 1,850 56 3.15 36,366
CHUBB CORP COM 1,810 105 6.18 19,489
NOVARTIS A G SPONSORED ADR 1,809 63 3.62 20,319
ABBVIE INC COM 1,784 232 14.98 32,744
JPMORGAN CHASE & CO COM 1,778 72 4.24 30,130
ROYAL DUTCH SHELL PLC SPONS ADR A 1,767 59 3.48 21,418
DU PONT E I DE NEMOURS & CO COM 1,756 69 4.09 26,870
JOHNSON & JOHNSON COM 1,735 127 7.88 16,978
FLUOR CORP NEW COM 1,683 74 4.59 21,640
MACYS INC COM 1,670 51 3.18 29,050
KROGER CO COM 1,592 -776 (32.78) 31,730
CONAGRA FOODS INC COM 1,505 -14 (0.93) 48,435
HOME DEPOT INC COM 1,444 1,444 New 17,817
WHITING PETE CORP NEW COM 1,387 1,387 New 15,460
ABBOTT LABS COM 1,378 54 4.11 32,080
PIEDMONT OFFICE REALTY TR INC COM CL A 1,256 65 5.47 63,780
REALTY INCOME CORP COM 1,236 91 7.93 27,295
MICRON TECHNOLOGY INC COM 1,224 1,224 New 36,355
MONDELEZ INTL INC CL A 1,185 82 7.45 30,939