HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 09/30/2014

Position Statistics

Total Positions 72
New Positions 6
Increased Positions 47
Decreased Positions 24
Positions with Activity 71
Sold Out Positions 14
Total Mkt Value (in $ millions) 115

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.44%
Capital Goods 3.51%
Conglomerates
Consumer Cyclical 3.97%
Consumer/Non-Cyclical 7.24%
Energy 7.47%
Financial 23.36%
Healthcare 12.57%
Services 17.58%
Technology 15.49%
Transportation 0.19%
Utilities 0.43%

72 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ILLINOIS TOOL WKS INC COM 2,149 -732 (25.41) 22,512
MACYS INC COM 2,133 272 14.62 33,297
EXXON MOBIL CORP COM 2,124 -48 (2.21) 23,298
DU PONT E I DE NEMOURS & CO COM 2,111 170 8.75 29,222
SCHLUMBERGER LTD COM 2,109 -372 (14.99) 25,035
LAZARD LTD SHS A 2,069 252 13.86 41,407
MICRON TECHNOLOGY INC COM 2,062 810 64.66 59,863
JPMORGAN CHASE & CO COM 2,058 206 11.10 33,475
HOME DEPOT INC COM 2,002 208 11.61 19,886
MICROSOFT CORP COM 1,981 -604 (23.37) 41,697
COMCAST CORP NEW CL A 1,974 1,974 New 35,073
CONAGRA FOODS INC COM 1,955 183 10.35 53,446
CONOCOPHILLIPS COM 1,891 -190 (9.12) 27,112
VERIZON COMMUNICATIONS INC COM 1,854 1,180 175.23 39,396
DOW CHEM CO COM 1,830 1,830 New 40,239
ABBOTT LABS COM 1,708 239 16.30 37,310
US BANCORP DEL COM NEW 1,568 -1,728 (52.42) 34,588
ROYAL DUTCH SHELL PLC SPONS ADR A 1,559 134 9.37 23,425
FLUOR CORP NEW COM 1,553 264 20.46 26,068
AUTOMATIC DATA PROCESSING INC COM 1,422 272 23.68 16,591