HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 09/30/2014

Position Statistics

Total Positions 72
New Positions 6
Increased Positions 47
Decreased Positions 24
Positions with Activity 71
Sold Out Positions 14
Total Mkt Value (in $ millions) 116

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.59%
Capital Goods 3.59%
Conglomerates
Consumer Cyclical 4.03%
Consumer/Non-Cyclical 7.03%
Energy 8.07%
Financial 22.99%
Healthcare 12.32%
Services 17.05%
Technology 15.47%
Transportation 0.2%
Utilities 0.41%

72 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
DEERE & CO COM 2,187 261 13.56 25,142
ILLINOIS TOOL WKS INC COM 2,151 -733 (25.41) 22,512
MICRON TECHNOLOGY INC COM 2,132 837 64.66 59,863
MACYS INC COM 2,115 270 14.62 33,297
LAZARD LTD SHS A 2,094 255 13.86 41,407
DU PONT E I DE NEMOURS & CO COM 2,088 168 8.75 29,222
DOW CHEM CO COM 2,083 2,083 New 40,239
KROGER CO COM 2,068 189 10.04 34,915
JPMORGAN CHASE & CO COM 2,020 202 11.10 33,475
COMCAST CORP NEW CL A 1,994 1,994 New 35,073
MICROSOFT CORP COM 1,991 -607 (23.37) 41,697
VERIZON COMMUNICATIONS INC COM 1,971 1,255 175.23 39,396
HOME DEPOT INC COM 1,943 202 11.61 19,886
CONOCOPHILLIPS COM 1,920 -193 (9.12) 27,112
CONAGRA FOODS INC COM 1,916 180 10.35 53,446
FLUOR CORP NEW COM 1,739 295 20.46 26,068
ROYAL DUTCH SHELL PLC SPONS ADR A 1,672 143 9.37 23,425
ABBOTT LABS COM 1,651 231 16.30 37,310
US BANCORP DEL COM NEW 1,535 -1,691 (52.42) 34,588
AUTOMATIC DATA PROCESSING INC COM 1,408 270 23.68 16,591


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