HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2013

Position Statistics

Total Positions 79
New Positions 15
Increased Positions 62
Decreased Positions 14
Positions with Activity 76
Sold Out Positions 5
Total Mkt Value (in $ millions) 95

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.31%
Capital Goods 4.24%
Conglomerates
Consumer Cyclical 4.42%
Consumer/Non-Cyclical 7.41%
Energy 9.3%
Financial 26.44%
Healthcare 11.19%
Services 17.14%
Technology 10.98%
Transportation 0.15%
Utilities 0%

79 Positions as of 12/31/2013

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
JPMORGAN CHASE & CO COM 1,524 34 2.26 27,590
CHUBB CORP COM 1,521 94 6.62 16,754
NOVARTIS A G SPONSORED ADR 1,519 80 5.53 17,939
ROYAL DUTCH SHELL PLC SPONS ADR A 1,503 62 4.28 19,858
FLUOR CORP NEW COM 1,502 16 1.10 19,285
THERMO FISHER SCIENTIFIC INC COM 1,486 -7 (0.48) 12,455
COACH INC COM 1,468 343 30.53 29,670
LAZARD LTD SHS A 1,456 36 2.54 31,796
CONAGRA FOODS INC COM 1,411 106 8.09 45,020
CELGENE CORP COM 1,356 53 4.07 9,579
JOHNSON & JOHNSON COM 1,337 44 3.41 13,508
THOMSON REUTERS CORP COM 1,307 -261 (16.65) 37,540
CINEMARK HOLDINGS INC COM 1,260 38 3.11 44,222
COMCAST CORP NEW CL A 1,244 31 2.58 25,346
ABBVIE INC COM 1,236 177 16.67 25,459
PFIZER INC COM 1,085 34 3.28 35,877
ABBOTT LABS COM 1,072 439 69.22 27,544
REALTY INCOME CORP COM 992 992 New 23,670
PIEDMONT OFFICE REALTY TR INC COM CL A 985 985 New 56,650
MONDELEZ INTL INC CL A 941 21 2.24 27,144