HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 03/31/2016

Position Statistics

Total Positions 66
New Positions 8
Increased Positions 51
Decreased Positions 12
Positions with Activity 63
Sold Out Positions 10
Total Mkt Value (in $ millions) 125

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.22%
Capital Goods 1.69%
Conglomerates
Consumer Cyclical 5.11%
Consumer/Non-Cyclical 7.11%
Energy 3.19%
Financial 34.58%
Healthcare 10.73%
Services 13.77%
Technology 14.85%
Transportation 1.25%
Utilities 0.25%

8 New Positions as of 03/31/2016

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
INTL PAPER CO COM 1,988 1,988 New 49,165
SYNCHRONY FINL COM 1,845 1,845 New 61,743
HARMAN INTL INDS INC COM 1,473 1,473 New 19,595
VANGUARD INDEX FDS S&P 500 ETF SHS 472 472 New 2,505
ISHARES TR CORE S&P500 ETF 394 394 New 1,907
ISHARES TR RUSSELL 2000 ETF 247 247 New 2,225
ALTRIA GROUP INC COM 216 216 New 3,435
AT&T INC COM 215 215 New 5,583