HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 03/31/2015

Position Statistics

Total Positions 64
New Positions 4
Increased Positions 35
Decreased Positions 25
Positions with Activity 60
Sold Out Positions 8
Total Mkt Value (in $ millions) 118

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.89%
Capital Goods 3.49%
Conglomerates
Consumer Cyclical 4.28%
Consumer/Non-Cyclical 6.64%
Energy 3.96%
Financial 31.08%
Healthcare 12.02%
Services 16.4%
Technology 14.46%
Transportation 0.15%
Utilities 0.27%

4 New Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
WISDOMTREE TR EUROPE HEDGED EQ 7,175 7,175 New 114,646
EBAY INC COM 1,301 1,301 New 21,535
B/E AEROSPACE INC COM 1,168 1,168 New 21,504
KRAFT FOODS GROUP INC COM 204 204 New 2,307