HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2014

Position Statistics

Total Positions 64
New Positions 5
Increased Positions 6
Decreased Positions 58
Positions with Activity 64
Sold Out Positions 5
Total Mkt Value (in $ millions) 122

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.11%
Capital Goods 3.18%
Conglomerates
Consumer Cyclical 4.07%
Consumer/Non-Cyclical 6.21%
Energy 6.74%
Financial 24.07%
Healthcare 11.93%
Services 20.25%
Technology 14.35%
Transportation 0.17%
Utilities 0.35%

5 New Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
PRICE T ROWE GROUP INC COM 2,252 2,252 New 27,273
PENTAIR PLC SHS 2,073 2,073 New 33,702
DICKS SPORTING GOODS INC COM 2,072 2,072 New 36,608
SPDR S&P 500 ETF TR TR UNIT 470 470 New 2,222
POWERSHARES QQQ TRUST UNIT SER 1 290 290 New 2,625