HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 03/31/2015

Position Statistics

Total Positions 63
New Positions 4
Increased Positions 35
Decreased Positions 24
Positions with Activity 59
Sold Out Positions 8
Total Mkt Value (in $ millions) 120

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.85%
Capital Goods 3.38%
Conglomerates
Consumer Cyclical 4.28%
Consumer/Non-Cyclical 6.25%
Energy 4.15%
Financial 30.85%
Healthcare 11.88%
Services 16.07%
Technology 15.03%
Transportation 0.16%
Utilities 0.28%

35 INCREASED Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES TR CORE S&P MCP ETF 7,966 286 3.73 51,749
WISDOMTREE TR EUROPE HEDGED EQ 7,627 7,627 New 114,646
CREDIT SUISSE NASSAU BRH X LINK CUSH MLP 5,797 221 3.96 183,219
EATON CORP PLC SHS 4,088 137 3.47 56,182
DOW CHEM CO COM 3,158 277 9.60 61,875
VERIZON COMMUNICATIONS INC COM 2,895 101 3.61 58,252
JOHNSON CTLS INC COM 2,857 174 6.47 56,560
E M C CORP MASS COM 2,810 108 3.99 105,494
PENTAIR PLC SHS 2,759 596 27.54 42,985
ABBVIE INC COM 2,716 117 4.51 41,223
INTEL CORP COM 2,682 85 3.26 80,363
CINEMARK HOLDINGS INC COM 2,676 67 2.56 64,623
JPMORGAN CHASE & CO COM 2,644 86 3.35 39,769
NOVARTIS A G SPONSORED ADR 2,632 34 1.30 25,431
CVS HEALTH CORP COM 2,623 100 3.95 25,900
AMERICAN EXPRESS CO COM 2,596 176 7.25 32,070
APPLE INC COM 2,548 1,577 162.61 19,588
LAZARD LTD SHS A 2,542 168 7.07 45,602
SCHLUMBERGER LTD COM 2,423 51 2.16 26,705
PRICE T ROWE GROUP INC COM 2,360 129 5.79 28,853