HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 06/30/2014

Position Statistics

Total Positions 73
New Positions 4
Increased Positions 53
Decreased Positions 15
Positions with Activity 68
Sold Out Positions 8
Total Mkt Value (in $ millions) 110

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.48%
Capital Goods 3.66%
Conglomerates
Consumer Cyclical 4.43%
Consumer/Non-Cyclical 7.09%
Energy 10.52%
Financial 25.09%
Healthcare 12.28%
Services 14.4%
Technology 14.46%
Transportation
Utilities 0.26%

53 INCREASED Positions as of 06/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES 1-3 YR CR BD ETF 7,592 318 4.37 71,946
ISHARES TR CORE S&P MCP ETF 7,038 36 .51 49,571
CREDIT SUISSE NASSAU BRH EQL WGT MLP LKD 5,855 169 2.97 161,752
PROCTER & GAMBLE CO COM 4,824 344 7.67 58,344
SCHLUMBERGER LTD COM 3,222 105 3.37 29,450
US BANCORP DEL COM NEW 3,042 66 2.22 72,695
ILLINOIS TOOL WKS INC COM 2,671 86 3.34 30,182
QUALCOMM INC COM 2,668 76 2.93 35,512
E M C CORP MASS COM 2,617 83 3.27 87,569
CINEMARK HOLDINGS INC COM 2,550 101 4.12 70,962
MICROSOFT CORP COM 2,467 97 4.08 54,416
CONOCOPHILLIPS COM 2,384 92 4.01 29,834
EXXON MOBIL CORP COM 2,370 91 3.99 23,824
INTEL CORP COM 2,345 651 38.47 68,290
AMERICAN EXPRESS CO COM 2,256 165 7.88 25,607
CELGENE CORP COM 2,243 297 15.26 24,548
JOHNSON CTLS INC COM 2,207 135 6.51 45,390
CVS CAREMARK CORPORATION COM 2,197 152 7.45 27,625
THERMO FISHER SCIENTIFIC INC COM 1,944 370 23.48 15,881
LAZARD LTD SHS A 1,923 59 3.15 36,366