HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 03/31/2015

Position Statistics

Total Positions 64
New Positions 4
Increased Positions 35
Decreased Positions 25
Positions with Activity 60
Sold Out Positions 8
Total Mkt Value (in $ millions) 118

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.89%
Capital Goods 3.47%
Conglomerates
Consumer Cyclical 4.25%
Consumer/Non-Cyclical 6.48%
Energy 3.97%
Financial 31.06%
Healthcare 12.09%
Services 16.44%
Technology 14.52%
Transportation 0.15%
Utilities 0.27%

35 INCREASED Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES TR CORE S&P MCP ETF 7,773 279 3.73 51,749
WISDOMTREE TR EUROPE HEDGED EQ 7,109 7,109 New 114,646
CREDIT SUISSE NASSAU BRH X LINK CUSH MLP 5,178 197 3.96 183,219
EATON CORP PLC SHS 3,787 127 3.47 56,182
DOW CHEM CO COM 3,179 279 9.60 61,875
PENTAIR PLC SHS 2,920 631 27.54 42,985
ABBVIE INC COM 2,812 121 4.51 41,223
JOHNSON CTLS INC COM 2,796 170 6.47 56,560
E M C CORP MASS COM 2,796 107 3.99 105,494
VERIZON COMMUNICATIONS INC COM 2,749 96 3.61 58,252
CVS HEALTH CORP COM 2,734 104 3.95 25,900
JPMORGAN CHASE & CO COM 2,685 87 3.35 39,769
CINEMARK HOLDINGS INC COM 2,592 65 2.56 64,623
LAZARD LTD SHS A 2,546 168 7.07 45,602
NOVARTIS A G SPONSORED ADR 2,538 32 1.30 25,431
AMERICAN EXPRESS CO COM 2,508 170 7.25 32,070
APPLE INC COM 2,477 1,534 162.61 19,588
INTEL CORP COM 2,455 77 3.26 80,363
COMCAST CORP NEW CL A 2,380 121 5.33 38,171
HOME DEPOT INC COM 2,316 15 .65 20,771