HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2014

Position Statistics

Total Positions 64
New Positions 5
Increased Positions 6
Decreased Positions 58
Positions with Activity 64
Sold Out Positions 5
Total Mkt Value (in $ millions) 122

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.22%
Capital Goods 3.2%
Conglomerates
Consumer Cyclical 4.04%
Consumer/Non-Cyclical 6.25%
Energy 6.85%
Financial 24.07%
Healthcare 11.65%
Services 19.95%
Technology 14.61%
Transportation 0.17%
Utilities 0.35%

58 DECREASED Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES 1-3 YR CR BD ETF 7,915 -7,632 (49.09) 75,044
ISHARES TR CORE S&P MCP ETF 7,560 -6,864 (47.59) 49,890
CREDIT SUISSE NASSAU BRH X LINK CUSH MLP 5,661 -5,147 (47.62) 176,239
PROCTER & GAMBLE CO COM 3,942 -4,411 (52.81) 49,058
EATON CORP PLC SHS 3,844 -1,603 (29.43) 54,297
CELGENE CORP COM 3,110 -2,999 (49.09) 28,300
DOW CHEM CO COM 2,916 -1,241 (29.85) 56,454
VERIZON COMMUNICATIONS INC COM 2,840 -1,140 (28.64) 56,225
E M C CORP MASS COM 2,758 -2,542 (47.96) 101,448
JOHNSON CTLS INC COM 2,713 -2,471 (47.67) 53,125
CINEMARK HOLDINGS INC COM 2,653 -4,049 (60.41) 63,008
INTEL CORP COM 2,602 -2,471 (48.71) 77,828
NOVARTIS A G SPONSORED ADR 2,601 -2,369 (47.67) 25,106
ABBVIE INC COM 2,551 -2,408 (48.55) 39,443
CVS HEALTH CORP COM 2,495 -3,792 (60.31) 24,915
KROGER CO COM 2,492 -2,397 (49.03) 35,595
JPMORGAN CHASE & CO COM 2,490 -1,843 (42.52) 38,481
SCHLUMBERGER LTD COM 2,430 -2,225 (47.79) 26,140
AMERICAN EXPRESS CO COM 2,341 -2,144 (47.81) 29,902
LAZARD LTD SHS A 2,299 -2,171 (48.57) 42,592