HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 06/30/2014

Position Statistics

Total Positions 73
New Positions 4
Increased Positions 53
Decreased Positions 15
Positions with Activity 68
Sold Out Positions 8
Total Mkt Value (in $ millions) 110

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.42%
Capital Goods 3.74%
Conglomerates
Consumer Cyclical 4.34%
Consumer/Non-Cyclical 6.97%
Energy 10.96%
Financial 25.26%
Healthcare 12.15%
Services 14.06%
Technology 14.6%
Transportation
Utilities 0.27%

15 DECREASED Positions as of 06/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
KROGER CO COM 1,618 -789 (32.78) 31,730
CONAGRA FOODS INC COM 1,502 -14 (0.93) 48,435
VANGUARD INTL EQUITY INDEX FD FTSE EMR MKT ETF 725 -12 (1.68) 16,088
INTERNATIONAL BUSINESS MACHS COM 610 -19 (2.95) 3,126
CHEVRON CORP NEW COM 344 -65 (15.83) 2,552
WESBANCO INC COM 334 -30 (8.33) 11,000
CATERPILLAR INC DEL COM 275 -47 (14.68) 2,615
CLEAN HARBORS INC COM -998 Sold Out 0
COACH INC COM -1,099 Sold Out 0
COMCAST CORP NEW CL A -1,600 Sold Out 0
DOW CHEM CO COM -1,902 Sold Out 0
DTE ENERGY CO COM -232 Sold Out 0
GOOGLE INC CL C -612 Sold Out 0
INTUIT COM -248 Sold Out 0
PNC FINL SVCS GROUP INC COM -204 Sold Out 0