HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 03/31/2015

Position Statistics

Total Positions 63
New Positions 4
Increased Positions 35
Decreased Positions 24
Positions with Activity 59
Sold Out Positions 8
Total Mkt Value (in $ millions) 120

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.86%
Capital Goods 3.4%
Conglomerates
Consumer Cyclical 4.31%
Consumer/Non-Cyclical 6.2%
Energy 4.16%
Financial 30.82%
Healthcare 11.81%
Services 16.11%
Technology 15.07%
Transportation 0.16%
Utilities 0.28%

24 DECREASED Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES 1-3 YR CR BD ETF 7,758 -159 (2.01) 73,539
PROCTER & GAMBLE CO COM 3,646 -276 (7.03) 45,608
CELGENE CORP COM 2,678 -608 (18.5) 23,064
JOHNSON & JOHNSON COM 2,283 -12 (0.54) 22,530
CONAGRA FOODS INC COM 2,100 -7 (0.31) 54,066
EXXON MOBIL CORP COM 2,068 -30 (1.45) 23,900
CHUBB CORP COM 1,685 -569 (25.25) 17,140
GOOGLE INC CL C 622 -6 (1.03) 1,152
RYDEX ETF TRUST GUG S&P500 EQ WT 401 -282 (41.33) 4,833
DUKE ENERGY CORP NEW COM NEW 339 -76 (18.36) 4,457
INTERNATIONAL BUSINESS MACHS COM 278 -29 (9.51) 1,617
DU PONT E I DE NEMOURS & CO COM 267 -1,859 (87.42) 3,777
CHEVRON CORP NEW COM 264 -33 (10.97) 2,517
GENERAL ELECTRIC CO COM 250 -34 (11.99) 9,016
CONOCOPHILLIPS COM 226 -1,609 (87.69) 3,468
CINCINNATI FINL CORP COM 214 -8 (3.45) 4,201
ALTRIA GROUP INC COM -256 Sold Out 0
CATERPILLAR INC DEL COM -206 Sold Out 0
FLUOR CORP NEW COM -1,569 Sold Out 0
KROGER CO COM -2,649 Sold Out 0