HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 06/30/2014

Position Statistics

Total Positions 73
New Positions 4
Increased Positions 53
Decreased Positions 15
Positions with Activity 68
Sold Out Positions 8
Total Mkt Value (in $ millions) 110

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.43%
Capital Goods 3.52%
Conglomerates
Consumer Cyclical 4.33%
Consumer/Non-Cyclical 7.16%
Energy 10.29%
Financial 25.28%
Healthcare 12.59%
Services 14.41%
Technology 14.45%
Transportation
Utilities 0.27%

68 Activity Positions as of 06/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES 1-3 YR CR BD ETF 7,577 317 4.37 71,946
ISHARES TR CORE S&P MCP ETF 7,062 36 .51 49,571
CREDIT SUISSE NASSAU BRH EQL WGT MLP LKD 5,810 168 2.97 161,752
PROCTER & GAMBLE CO COM 4,906 350 7.67 58,344
SCHLUMBERGER LTD COM 3,091 101 3.37 29,450
US BANCORP DEL COM NEW 3,080 67 2.22 72,695
QUALCOMM INC COM 2,689 76 2.93 35,512
ILLINOIS TOOL WKS INC COM 2,677 86 3.34 30,182
E M C CORP MASS COM 2,588 82 3.27 87,569
MICROSOFT CORP COM 2,544 100 4.08 54,416
CINEMARK HOLDINGS INC COM 2,497 99 4.12 70,962
CONOCOPHILLIPS COM 2,409 93 4.01 29,834
INTEL CORP COM 2,385 663 38.47 68,290
EXXON MOBIL CORP COM 2,321 89 3.99 23,824
CELGENE CORP COM 2,272 301 15.26 24,548
CVS HEALTH CORP COM 2,271 157 7.45 27,625
AMERICAN EXPRESS CO COM 2,263 165 7.88 25,607
JOHNSON CTLS INC COM 2,088 128 6.51 45,390
LAZARD LTD SHS A 1,972 60 3.15 36,366
THERMO FISHER SCIENTIFIC INC COM 1,947 370 23.48 15,881