HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 06/30/2014

Position Statistics

Total Positions 74
New Positions 4
Increased Positions 54
Decreased Positions 15
Positions with Activity 69
Sold Out Positions 8
Total Mkt Value (in $ millions) 106

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.58%
Capital Goods 3.51%
Conglomerates
Consumer Cyclical 4.25%
Consumer/Non-Cyclical 7.44%
Energy 9.54%
Financial 25.4%
Healthcare 12.66%
Services 14.74%
Technology 14.2%
Transportation
Utilities 0.3%

74 Positions as of 06/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES 1-3 YR CR BD ETF 7,597 318 4.37 71,946
ISHARES TR CORE S&P MCP ETF 6,763 35 .51 49,571
CREDIT SUISSE NASSAU BRH EQL WGT MLP LKD 5,592 161 2.97 161,752
PROCTER & GAMBLE CO COM 4,936 352 7.67 58,344
US BANCORP DEL COM NEW 2,927 64 2.22 72,695
SCHLUMBERGER LTD COM 2,879 94 3.37 29,450
QUALCOMM INC COM 2,663 76 2.93 35,512
ILLINOIS TOOL WKS INC COM 2,614 84 3.34 30,182
MICROSOFT CORP COM 2,442 96 4.08 54,416
CINEMARK HOLDINGS INC COM 2,394 95 4.12 70,962
E M C CORP MASS COM 2,382 75 3.27 87,569
CELGENE CORP COM 2,331 309 15.26 24,548
CVS HEALTH CORP COM 2,291 159 7.45 27,625
EXXON MOBIL CORP COM 2,231 86 3.99 23,824
INTEL CORP COM 2,227 619 38.47 68,290
AMERICAN EXPRESS CO COM 2,193 160 7.88 25,607
CONOCOPHILLIPS COM 2,106 81 4.01 29,834
EATON CORP PLC SHS 1,958 New 31,128
JOHNSON CTLS INC COM 1,906 117 6.51 45,390
THERMO FISHER SCIENTIFIC INC COM 1,877 357 23.48 15,881