HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 09/30/2014

Position Statistics

Total Positions 72
New Positions 6
Increased Positions 47
Decreased Positions 24
Positions with Activity 71
Sold Out Positions 14
Total Mkt Value (in $ millions) 116

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.49%
Capital Goods 3.51%
Conglomerates
Consumer Cyclical 4.01%
Consumer/Non-Cyclical 7.26%
Energy 7.6%
Financial 23.3%
Healthcare 12.16%
Services 17.63%
Technology 15.62%
Transportation 0.19%
Utilities 0.44%

72 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES 1-3 YR CR BD ETF 7,737 184 2.44 73,703
ISHARES TR CORE S&P MCP ETF 6,942 -288 (3.99) 47,595
CREDIT SUISSE NASSAU BRH EQL WGT MLP LKD 5,340 206 4.01 168,234
PROCTER & GAMBLE CO COM 4,841 -593 (10.91) 51,980
CVS HEALTH CORP COM 3,073 368 13.62 31,388
CELGENE CORP COM 3,046 356 13.23 27,795
E M C CORP MASS COM 2,991 304 11.30 97,468
QUALCOMM INC COM 2,948 297 11.21 39,491
CINEMARK HOLDINGS INC COM 2,883 312 12.15 79,584
INTEL CORP COM 2,840 284 11.10 75,868
AMERICAN EXPRESS CO COM 2,695 286 11.87 28,647
EATON CORP PLC SHS 2,666 509 23.59 38,472
ABBVIE INC COM 2,538 370 17.07 38,333
JOHNSON CTLS INC COM 2,462 260 11.83 50,760
CHUBB CORP COM 2,333 299 14.71 22,355
THERMO FISHER SCIENTIFIC INC COM 2,322 309 15.34 18,317
DEERE & CO COM 2,269 271 13.56 25,142
NOVARTIS A G SPONSORED ADR 2,253 344 18.05 23,986
KROGER CO COM 2,236 204 10.04 34,915
JOHNSON & JOHNSON COM 2,209 433 24.40 21,120


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