HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 06/30/2014

Position Statistics

Total Positions 74
New Positions 4
Increased Positions 54
Decreased Positions 15
Positions with Activity 69
Sold Out Positions 8
Total Mkt Value (in $ millions) 104

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.6%
Capital Goods 3.51%
Conglomerates
Consumer Cyclical 4.18%
Consumer/Non-Cyclical 7.55%
Energy 9.45%
Financial 25.48%
Healthcare 12.58%
Services 14.78%
Technology 14.16%
Transportation
Utilities 0.3%

74 Positions as of 06/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES 1-3 YR CR BD ETF 7,597 318 4.37 71,946
ISHARES TR CORE S&P MCP ETF 6,609 34 .51 49,571
CREDIT SUISSE NASSAU BRH EQL WGT MLP LKD 5,522 159 2.97 161,752
PROCTER & GAMBLE CO COM 4,911 350 7.67 58,344
US BANCORP DEL COM NEW 2,863 62 2.22 72,695
SCHLUMBERGER LTD COM 2,786 91 3.37 29,450
QUALCOMM INC COM 2,602 74 2.93 35,512
ILLINOIS TOOL WKS INC COM 2,517 81 3.34 30,182
MICROSOFT CORP COM 2,399 94 4.08 54,416
E M C CORP MASS COM 2,360 75 3.27 87,569
CINEMARK HOLDINGS INC COM 2,345 93 4.12 70,962
CVS HEALTH CORP COM 2,259 157 7.45 27,625
CELGENE CORP COM 2,258 299 15.26 24,548
EXXON MOBIL CORP COM 2,186 84 3.99 23,824
INTEL CORP COM 2,157 599 38.47 68,290
AMERICAN EXPRESS CO COM 2,151 157 7.88 25,607
CONOCOPHILLIPS COM 2,053 79 4.01 29,834
EATON CORP PLC SHS 1,902 New 31,128
JOHNSON CTLS INC COM 1,851 113 6.51 45,390
DU PONT E I DE NEMOURS & CO COM 1,822 72 4.09 26,870