HL FINANCIAL SERVICES LLC Information

500 WEST JEFFERSON STREET, LOUISVILLE, Kentucky, 40202, (800) 444-1854

Report Date: 12/31/2014

Position Statistics

Total Positions 733
New Positions 58
Increased Positions 376
Decreased Positions 305
Positions with Activity 681
Sold Out Positions 66
Total Mkt Value (in $ millions) 3,615

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 1.4%
Capital Goods 1.67%
Conglomerates 0.01%
Consumer Cyclical 2.8%
Consumer/Non-Cyclical 7.68%
Energy 5.41%
Financial 30.14%
Healthcare 12.21%
Services 20.52%
Technology 13.77%
Transportation 2.27%
Utilities 1.49%

733 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
JOHNSON & JOHNSON COM 138,349 1,206 .88 1,355,168
HOME DEPOT INC COM 136,141 4,169 3.16 1,294,604
CVS HEALTH CORP COM 124,233 1,052 .85 1,232,224
DISNEY WALT CO COM DISNEY 116,332 971 .84 1,237,967
EXXON MOBIL CORP COM 113,107 3,885 3.56 1,243,614
APPLE INC COM 109,843 919 .84 1,006,445
JPMORGAN CHASE & CO COM 109,320 540 .50 1,945,199
ALLERGAN INC COM 103,597 -1,215 (1.16) 458,900
MICROSOFT CORP COM 89,890 965 1.09 2,107,127
WELLS FARGO & CO NEW COM 84,388 2,125 2.58 1,593,132
US BANCORP DEL COM NEW 83,177 -4,323 (4.94) 1,935,242
PFIZER INC COM 81,917 1,086 1.34 2,512,805
BERKSHIRE HATHAWAY INC DEL CL B NEW 77,377 1,496 1.97 524,058
GENERAL ELECTRIC CO COM 68,994 1,586 2.35 2,829,932
TJX COS INC NEW COM 68,545 2,369 3.58 1,004,324
PROCTER & GAMBLE CO COM 68,243 -1,478 (2.12) 789,026
OMNICOM GROUP INC COM 67,118 1,607 2.45 909,706
TE CONNECTIVITY LTD REG SHS 65,979 1,896 2.96 1,020,870
CISCO SYS INC COM 63,361 847 1.36 2,355,413
WAL-MART STORES INC COM 57,495 890 1.57 656,864