HL FINANCIAL SERVICES LLC Information

500 WEST JEFFERSON STREET, LOUISVILLE, Kentucky, 40202, (800) 444-1854

Report Date: 12/31/2013

Position Statistics

Total Positions 669
New Positions 88
Increased Positions 396
Decreased Positions 235
Positions with Activity 631
Sold Out Positions 42
Total Mkt Value (in $ millions) 3,309

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 1.63%
Capital Goods 2.1%
Conglomerates 0.01%
Consumer Cyclical 3.24%
Consumer/Non-Cyclical 7.36%
Energy 6.91%
Financial 32.26%
Healthcare 11.08%
Services 18.21%
Technology 13.23%
Transportation 2.13%
Utilities 1.49%

669 Positions as of 12/31/2013

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
JOHNSON & JOHNSON COM 133,119 5,133 4.01 1,345,179
EXXON MOBIL CORP COM 123,767 4,571 3.84 1,232,497
JPMORGAN CHASE & CO COM 102,229 2,870 2.89 1,851,299
DISNEY WALT CO COM DISNEY 100,457 2,749 2.81 1,255,871
HOME DEPOT INC COM 94,873 4,742 5.26 1,230,676
CVS CAREMARK CORPORATION COM 90,287 3,559 4.10 1,224,391
MICROSOFT CORP COM 84,485 2,706 3.31 2,111,600
US BANCORP DEL COM NEW 77,495 1,495 1.97 1,925,336
PFIZER INC COM 73,916 4,039 5.78 2,443,505
WELLS FARGO & CO NEW COM 73,691 5,159 7.53 1,506,051
GENERAL ELECTRIC CO COM 72,605 3,047 4.38 2,733,620
APPLE INC COM 70,186 4,898 7.50 133,702
INTERNATIONAL BUSINESS MACHS COM 68,627 8,510 14.16 361,178
PROCTER & GAMBLE CO COM 64,827 3,224 5.23 792,893
ALLERGAN INC COM 64,107 6,637 11.55 478,694
BERKSHIRE HATHAWAY INC DEL CL B NEW 64,036 2,517 4.09 503,505
OMNICOM GROUP INC COM 62,876 3,654 6.17 883,593
TE CONNECTIVITY LTD REG SHS 60,085 403 .68 983,875
MATTEL INC COM 57,065 3,850 7.24 1,522,959
TJX COS INC NEW COM 55,337 1,275 2.36 942,715