FIRST BUSINESS FINANCIAL SERVICES, INC. Information

401 CHARMANY DRIVE, MADISON, Wisconsin, 53719, (608) 238-8008

Report Date: 03/31/2014

Position Statistics

Total Positions 77
New Positions 25
Increased Positions 57
Decreased Positions 16
Positions with Activity 73
Sold Out Positions 3
Total Mkt Value (in $ millions) 260

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.21%
Capital Goods 0.49%
Conglomerates
Consumer Cyclical 0.4%
Consumer/Non-Cyclical 1.14%
Energy 0.38%
Financial 95.28%
Healthcare 0.22%
Services 0.97%
Technology 0.57%
Transportation 0.32%
Utilities

77 Positions as of 03/31/2014

Company Class ▲ Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held
BROADCOM CORP CL A 311 311 New 8,132
COMCAST CORP NEW CL A 274 -10 (3.36) 4,978
MONDELEZ INTL INC CL A 428 New 11,164
NIKE INC CL B 308 53 20.70 3,924
AETNA INC NEW COM 284 284 New 3,377
AFLAC INC COM 231 26 12.79 3,616
ALTRIA GROUP INC COM 284 New 6,753
AMERIPRISE FINL INC COM 319 62 23.85 2,607
AMERISOURCEBERGEN CORP COM 283 59 26.21 3,708
BANK MONTREAL QUE COM 251 New 3,290
BLACKROCK INC COM 281 48 20.60 884
CATERPILLAR INC DEL COM 311 54 21.19 2,963
CHUBB CORP COM 232 31 15.57 2,501
COACH INC COM 142 142 New 4,037
COCA COLA CO COM 232 232 New 5,661
COSTCO WHSL CORP NEW COM 224 224 New 1,896
CUMMINS INC COM 255 255 New 1,688
CVS CAREMARK CORPORATION COM 282 53 23.18 3,577
DEERE & CO COM 225 225 New 2,592
DISCOVER FINL SVCS COM 290 43 17.20 4,579