FIRST BUSINESS FINANCIAL SERVICES, INC. Information

401 CHARMANY DRIVE, MADISON, Wisconsin, 53719, (608) 238-8008

Report Date: 12/31/2014

Position Statistics

Total Positions 85
New Positions 12
Increased Positions 47
Decreased Positions 36
Positions with Activity 83
Sold Out Positions 16
Total Mkt Value (in $ millions) 319

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.31%
Capital Goods 0.37%
Conglomerates
Consumer Cyclical 0.59%
Consumer/Non-Cyclical 0.88%
Energy 0.41%
Financial 95.43%
Healthcare 0.18%
Services 1.28%
Technology 0.34%
Transportation 0.21%
Utilities

36 DECREASED Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES TR MSCI EAFE ETF 20,752 -11,446 (35.55) 318,776
FIRST BUS FINL SVCS INC WIS COM 10,361 -140 (1.33) 222,812
ISHARES TR RUS 2000 VAL ETF 8,718 -1,861 (17.6) 85,582
PHILIP MORRIS INTL INC COM 782 -8 (1.05) 9,428
NIKE INC CL B 394 -45 (10.35) 4,055
KROGER CO COM 390 -38 (8.82) 5,479
VALERO ENERGY CORP NEW COM 387 -11 (2.73) 6,275
UNION PAC CORP COM 369 -45 (10.87) 3,067
CVS HEALTH CORP COM 357 -44 (11.03) 3,436
AMERIPRISE FINL INC COM 342 -31 (8.25) 2,559
LORILLARD INC COM 339 -25 (6.87) 4,961
V F CORP COM 333 -28 (7.83) 4,341
INVESCO LTD SHS 303 -28 (8.54) 7,522
MOODYS CORP COM 296 -48 (13.9) 3,053
SEAGATE TECHNOLOGY PLC SHS 296 -47 (13.75) 4,842
NORFOLK SOUTHERN CORP COM 291 -55 (15.89) 2,662
MERCK & CO INC NEW COM 267 -42 (13.71) 4,564
MCDONALDS CORP COM 256 -36 (12.41) 2,584
BANK MONTREAL QUE COM 248 -12 (4.75) 4,010
KRAFT FOODS GROUP INC COM 243 -4 (1.56) 3,790


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