SIMPLY MONEY ADVISORS Information

7890 E. KEMPER ROAD, SUITE 200, CINCINNATI, Ohio, 45249, (513) 469-7500

Report Date: 12/31/2014

Position Statistics

Total Positions 26
New Positions 3
Increased Positions 16
Decreased Positions 10
Positions with Activity 26
Sold Out Positions 2
Total Mkt Value (in $ millions) 674

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials
Capital Goods
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical
Energy
Financial 99.96%
Healthcare
Services
Technology 0.04%
Transportation
Utilities

26 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▲ Change in Value ($1,000s) Change (%) Shares Held
ISHARES TR S&P 500 VAL ETF -38,029 Sold Out 0
ISHARES TR LATN AMER 40 ETF -13,968 Sold Out 0
ISHARES TR RUSSELL 3000 ETF 239 9 3.72 2,010
APPLE INC COM 252 1 .42 2,155
ISHARES NAT AMT FREE BD 7,052 1,550 28.17 62,905
ISHARES U.S. PFD STK ETF 8,801 -116 (1.3) 220,244
ISHARES TR SP SMCP600VL ETF 15,543 326 2.14 139,189
VANGUARD INTL EQUITY INDEX FD FTSE EMR MKT ETF 17,527 383 2.24 438,824
JPMORGAN CHASE & CO ALERIAN ML ETN 17,621 17,621 New 396,877
ISHARES TR FLTG RATE BD ETF 17,732 -212 (1.18) 350,633
ISHARES EAFE SML CP ETF 18,444 490 2.73 393,772
VANGUARD INTL EQUITY INDEX FD FTSE EUROPE ETF 18,765 -11,709 (38.42) 356,204
ISHARES TR CORE HIGH DV ETF 19,482 19,482 New 259,479
POWERSHARES QQQ TRUST UNIT SER 1 20,684 293 1.44 204,592
ISHARES TR COHEN&STEER REIT 21,634 21,634 New 208,357
POWERSHARES ETF TRUST II SENIOR LN PORT 22,794 -204 (0.89) 950,945
ISHARES TR CORE US AGGBD ET 22,801 -309 (1.34) 202,891
ISHARES TR IBOXX INV CP ETF 24,964 142 .57 201,498
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 31,703 722 2.33 121,435
WISDOMTREE TR BLMBG US BULL 37,610 213 .57 1,352,380


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