SIMPLY MONEY ADVISORS Information

7890 E. KEMPER ROAD, SUITE 200, CINCINNATI, Ohio, 45249, (513) 469-7500

Report Date: 12/31/2014

Position Statistics

Total Positions 26
New Positions 3
Increased Positions 16
Decreased Positions 10
Positions with Activity 26
Sold Out Positions 2
Total Mkt Value (in $ millions) 674

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials
Capital Goods
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical
Energy
Financial 99.96%
Healthcare
Services
Technology 0.04%
Transportation
Utilities

26 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held ▲
ISHARES TR S&P 500 VAL ETF -38,029 Sold Out 0
ISHARES TR LATN AMER 40 ETF -13,968 Sold Out 0
ISHARES TR RUSSELL 3000 ETF 239 9 3.72 2,010
APPLE INC COM 252 1 .42 2,155
ISHARES NAT AMT FREE BD 7,052 1,550 28.17 62,905
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 31,703 722 2.33 121,435
ISHARES TR SP SMCP600VL ETF 15,543 326 2.14 139,189
ISHARES TR IBOXX INV CP ETF 24,964 142 .57 201,498
ISHARES TR CORE US AGGBD ET 22,801 -309 (1.34) 202,891
POWERSHARES QQQ TRUST UNIT SER 1 20,684 293 1.44 204,592
ISHARES TR COHEN&STEER REIT 21,634 21,634 New 208,357
ISHARES U.S. PFD STK ETF 8,801 -116 (1.3) 220,244
ISHARES TR CORE HIGH DV ETF 19,482 19,482 New 259,479
ISHARES TR FLTG RATE BD ETF 17,732 -212 (1.18) 350,633
VANGUARD INTL EQUITY INDEX FD FTSE EUROPE ETF 18,765 -11,709 (38.42) 356,204
ISHARES EAFE SML CP ETF 18,444 490 2.73 393,772
JPMORGAN CHASE & CO ALERIAN ML ETN 17,621 17,621 New 396,877
ISHARES MBS ETF 44,993 -1,115 (2.42) 408,059
SPDR S&P 500 ETF TR TR UNIT 84,663 14,598 20.84 424,483
VANGUARD INTL EQUITY INDEX FD FTSE EMR MKT ETF 17,527 383 2.24 438,824


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