SIMPLY MONEY ADVISORS Information

7890 E. KEMPER ROAD, SUITE 200, CINCINNATI, Ohio, 45249, (513) 469-7500

Report Date: 09/30/2014

Position Statistics

Total Positions 26
New Positions 5
Increased Positions 15
Decreased Positions 11
Positions with Activity 26
Sold Out Positions 3
Total Mkt Value (in $ millions) 666

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials
Capital Goods
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical
Energy
Financial 99.96%
Healthcare
Services
Technology 0.04%
Transportation
Utilities

26 Positions as of 09/30/2014

Company ▲ Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 240 240 New 2,146
ISHARES MBS ETF 45,869 1,372 3.08 418,168
ISHARES EAFE VALUE ETF -16,415 Sold Out 0
ISHARES 1-3 YR CR BD ETF -21,266 Sold Out 0
ISHARES NAT AMT FREE BD 5,401 1,565 40.79 49,080
ISHARES EAFE SML CP ETF 17,950 17,950 New 383,302
ISHARES INTERM CR BD ETF 83,911 16,472 24.43 767,569
ISHARES U.S. PFD STK ETF 8,821 -9 (0.1) 223,154
ISHARES TR IBOXX INV CP ETF 23,918 23,918 New 200,353
ISHARES TR S&P 500 VAL ETF 40,152 258 .65 424,578
ISHARES TR FLTG RATE BD ETF 17,951 -18,755 (51.1) 354,824
ISHARES TR SP SMCP600VL ETF 15,888 326 2.09 136,271
ISHARES TR MSCI EAFE ETF 36,230 2,329 6.87 587,192
ISHARES TR RUSSELL 3000 ETF 239 3 1.41 1,938
ISHARES TR CORE US AGGBD ET 22,678 22,473 10,955.97 205,641
ISHARES TR S&P 500 GRWT ETF 36,647 -1,435 (3.77) 324,542
ISHARES TR LATN AMER 40 ETF 14,762 14,762 New 464,063
POWERSHARES ETF TRUST FTSE RAFI 1000 63,444 -413 (0.65) 693,225
POWERSHARES ETF TRUST II SENIOR LN PORT 23,055 -21,492 (48.25) 959,444
POWERSHARES QQQ TRUST UNIT SER 1 21,041 21,041 New 201,694


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