SIMPLY MONEY ADVISORS Information

7890 E. KEMPER ROAD, SUITE 200, CINCINNATI, Ohio, 45249, (513) 469-7500

Report Date: 12/31/2014

Position Statistics

Total Positions 26
New Positions 3
Increased Positions 16
Decreased Positions 10
Positions with Activity 26
Sold Out Positions 2
Total Mkt Value (in $ millions) 681

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials
Capital Goods
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical
Energy
Financial 99.96%
Healthcare
Services
Technology 0.04%
Transportation
Utilities

26 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) ▲ Change (%) Shares Held
ISHARES TR S&P 500 VAL ETF -39,138 Sold Out 0
POWERSHARES ETF TRUST FTSE RAFI 1000 44,417 -18,355 (29.24) 490,523
ISHARES TR LATN AMER 40 ETF -14,859 Sold Out 0
VANGUARD INTL EQUITY INDEX FD FTSE EUROPE ETF 18,811 -11,737 (38.42) 356,204
ISHARES INTERM CR BD ETF 83,349 -1,652 (1.94) 752,652
ISHARES MBS ETF 44,919 -1,113 (2.42) 408,059
ISHARES TR CORE US AGGBD ET 22,665 -307 (1.34) 202,891
ISHARES TR FLTG RATE BD ETF 17,732 -212 (1.18) 350,633
POWERSHARES ETF TRUST II SENIOR LN PORT 22,842 -204 (0.89) 950,945
ISHARES U.S. PFD STK ETF 8,770 -116 (1.3) 220,244
APPLE INC COM 243 1 .42 2,155
ISHARES TR RUSSELL 3000 ETF 245 9 3.72 2,010
ISHARES TR IBOXX INV CP ETF 24,639 140 .57 201,498
WISDOMTREE TR BLMBG US BULL 37,488 212 .57 1,352,380
POWERSHARES QQQ TRUST UNIT SER 1 21,331 302 1.44 204,592
ISHARES TR SP SMCP600VL ETF 15,900 333 2.14 139,189
VANGUARD INTL EQUITY INDEX FD FTSE EMR MKT ETF 18,281 400 2.24 438,824
ISHARES EAFE SML CP ETF 18,330 487 2.73 393,772
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 32,127 732 2.33 121,435
ISHARES NAT AMT FREE BD 7,027 1,544 28.17 62,905


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