SIMPLY MONEY ADVISORS Information

7890 E. KEMPER ROAD, SUITE 200, CINCINNATI, Ohio, 45249, (513) 469-7500

Report Date: 09/30/2014

Position Statistics

Total Positions 26
New Positions 5
Increased Positions 15
Decreased Positions 11
Positions with Activity 26
Sold Out Positions 3
Total Mkt Value (in $ millions) 668

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials
Capital Goods
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical
Energy
Financial 99.96%
Healthcare
Services
Technology 0.04%
Transportation
Utilities

15 INCREASED Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES INTERM CR BD ETF 83,865 16,463 24.43 767,569
ISHARES MBS ETF 45,722 1,367 3.08 418,168
ISHARES TR S&P 500 VAL ETF 40,505 260 .65 424,578
WISDOMTREE TR BLMBG US BULL 36,442 198 .55 1,344,730
ISHARES TR MSCI EAFE ETF 36,288 2,333 6.87 587,192
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 31,484 37 .12 118,669
ISHARES TR IBOXX INV CP ETF 23,812 23,812 New 200,353
ISHARES TR CORE US AGGBD ET 22,608 22,404 10,955.97 205,641
POWERSHARES QQQ TRUST UNIT SER 1 21,019 21,019 New 201,694
ISHARES EAFE SML CP ETF 18,000 18,000 New 383,302
ISHARES TR SP SMCP600VL ETF 16,088 330 2.09 136,271
ISHARES TR LATN AMER 40 ETF 14,757 14,757 New 464,063
ISHARES NAT AMT FREE BD 5,400 1,564 40.79 49,080
APPLE INC COM 242 242 New 2,146
ISHARES TR RUSSELL 3000 ETF 240 3 1.41 1,938