SIMPLY MONEY ADVISORS Information

7890 E. KEMPER ROAD, SUITE 200, CINCINNATI, Ohio, 45249, (513) 469-7500

Report Date: 12/31/2014

Position Statistics

Total Positions 26
New Positions 3
Increased Positions 16
Decreased Positions 10
Positions with Activity 26
Sold Out Positions 2
Total Mkt Value (in $ millions) 694

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials
Capital Goods
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical
Energy
Financial 99.96%
Healthcare
Services
Technology 0.04%
Transportation
Utilities

10 DECREASED Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES INTERM CR BD ETF 82,792 -1,641 (1.94) 752,652
POWERSHARES ETF TRUST FTSE RAFI 1000 45,673 -18,874 (29.24) 490,523
ISHARES MBS ETF 44,744 -1,108 (2.42) 408,059
POWERSHARES ETF TRUST II SENIOR LN PORT 22,975 -205 (0.89) 950,945
ISHARES TR CORE US AGGBD ET 22,409 -304 (1.34) 202,891
VANGUARD INTL EQUITY INDEX FD FTSE EUROPE ETF 19,937 -12,440 (38.42) 356,204
ISHARES TR FLTG RATE BD ETF 17,742 -212 (1.18) 350,633
ISHARES U.S. PFD STK ETF 8,808 -116 (1.3) 220,244
ISHARES TR S&P 500 VAL ETF -40,242 Sold Out 0
ISHARES TR LATN AMER 40 ETF -14,437 Sold Out 0