DANA INVESTMENT ADVISORS, INC. Information

15800 W. BLUEMOUND ROAD, BROOKFIELD, Wisconsin, 53005-6026, (262) 782-3631

Report Date: 12/31/2013

Position Statistics

Total Positions 291
New Positions 28
Increased Positions 177
Decreased Positions 106
Positions with Activity 283
Sold Out Positions 23
Total Mkt Value (in $ millions) 1,587

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.86%
Capital Goods 5.22%
Conglomerates
Consumer Cyclical 7.51%
Consumer/Non-Cyclical 4.4%
Energy 9.51%
Financial 18.25%
Healthcare 10.21%
Services 17.34%
Technology 15.22%
Transportation 4.31%
Utilities 2.96%

291 Positions as of 12/31/2013

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ALLIANCE DATA SYSTEMS CORP COM 34,515 232 .68 130,704
APPLE INC COM 33,097 4,267 14.80 63,770
CVS CAREMARK CORPORATION COM 31,172 -588 (1.85) 421,760
HANESBRANDS INC COM 30,483 967 3.28 398,054
HELMERICH & PAYNE INC COM 29,063 -652 (2.2) 265,297
KROGER CO COM 27,919 -3,446 (10.99) 629,945
WHIRLPOOL CORP COM 27,760 953 3.56 179,374
UNION PAC CORP COM 27,753 -461 (1.64) 147,502
MAGNA INTL INC COM 26,575 -66 (0.25) 271,672
AMGEN INC COM 26,085 873 3.46 225,763
QUALCOMM INC COM 25,174 2,298 10.05 313,965
LINCOLN NATL CORP IND COM 25,156 -326 (1.28) 528,163
DELTA AIR LINES INC DEL COM NEW 24,948 -5,929 (19.2) 742,056
ORACLE CORP COM 24,851 684 2.83 619,267
WELLS FARGO & CO NEW COM 24,109 -269 (1.1) 491,113
FIFTH THIRD BANCORP COM 22,935 -823 (3.47) 1,049,648
MCKESSON CORP COM 22,751 20,128 767.44 133,829
MYLAN INC COM 22,597 -3,797 (14.39) 478,640
KIMBERLY CLARK CORP COM 22,474 879 4.07 199,931
INTERNATIONAL BUSINESS MACHS COM 22,132 1,038 4.92 112,689


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