BIRINYI ASSOCIATES INC Information

P O BOX 711, WESTPORT, Connecticut, 06881, (203) 341-0833

Report Date: 12/31/2014

Position Statistics

Total Positions 103
New Positions 9
Increased Positions 32
Decreased Positions 53
Positions with Activity 85
Sold Out Positions 11
Total Mkt Value (in $ millions) 235

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.42%
Capital Goods 2.7%
Conglomerates
Consumer Cyclical 1.85%
Consumer/Non-Cyclical 5.88%
Energy 3.97%
Financial 38.39%
Healthcare 2.04%
Services 21.53%
Technology 20.89%
Transportation 1.4%
Utilities 0.71%

103 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
SPDR S&P 500 ETF TR TR UNIT 42,951 -95 (0.22) 203,250
APPLE INC COM 23,357 -158 (0.67) 181,487
PRICELINE GRP INC COM NEW 13,539 -1,164 (7.91) 10,682
MASTERCARD INC CL A 11,010 -388 (3.4) 120,750
GOOGLE INC CL A 10,920 119 1.10 19,752
SPDR DOW JONES INDL AVRG ETF UT SER 1 8,191 -316 (3.71) 45,395
AMAZON COM INC COM 7,837 -1,142 (12.72) 18,525
GOOGLE INC CL C 7,014 -311 (4.25) 12,970
VERIZON COMMUNICATIONS INC COM 6,250 -35 (0.56) 123,723
MCDONALDS CORP COM 5,959 New 61,985
INTERNATIONAL BUSINESS MACHS COM 4,871 -374 (7.13) 27,998
CHIPOTLE MEXICAN GRILL INC COM 4,654 -161 (3.34) 7,346
GOLDMAN SACHS GROUP INC COM 4,155 -189 (4.36) 20,850
GENERAL ELECTRIC CO COM 3,917 -41 (1.03) 143,650
UNILEVER N V N Y SHS NEW 3,887 -117 (2.93) 89,420
SELECT SECTOR SPDR TR SBI HEALTHCARE 3,675 1,829 99.01 50,250
EXXON MOBIL CORP COM 3,569 1,751 96.34 40,054
BLACKSTONE GROUP L P COM UNIT LTD 3,204 -813 (20.23) 75,300
WAL-MART STORES INC COM 3,017 1,508 100 38,100
PROCTER & GAMBLE CO COM 2,645 -20 (0.75) 32,921