PARSIPPANY, NJ -- (Marketwired) -- 06/02/14 -- Wyndham Hotel Group, the world's largest hotel company with approximately 7,500 hotels and part of Wyndham Worldwide Corporation(NYSE:WYN), today announced the appointment of Josh Lesnick as chief marketing officer.
Lesnick will be responsible for the company's brand, loyalty and online marketing; e-commerce; global sales; hotel system strategy; and revenue management functions.
"We are all very excited to welcome Josh, an established marketing leader and loyalty expert, to the Wyndham family," said the company's hotel group President and CEO Geoff Ballotti. "With the launch of our first-ever Wyndham Hotel Group marketing campaign that showcases the diversity across our powerhouse Super 8, Days Inn and many other iconic brands, it is a very exciting time for our organization as we invest in new consumer and distribution marketing campaigns that are driving record numbers to our Wyndham Rewards websites. Josh's background, experience and expertise in this field is perfect for us now to help build on this momentum."
Lesnick joins the Hotel Group from Audience Rewards where he served the last six years as President and CEO of the industry-wide marketing alliance created by the major Broadway theatre owners and national arts presenters to promote the development of new audiences and reward loyal patrons.
Previously, he spent nearly two decades working in hospitality in executive leadership roles with Starwood Hotels and Resorts and Hyatt Hotels Corporation. During that time, Lesnick focused on hotel marketing, customer relationship management, online marketing, loyalty and membership programs. He was responsible for leading the successful rollout of the Starwood Preferred Guest program and the company's field online and CRM marketing organization.
Lesnick earned his Bachelor of Science degree from Cornell University's School of Hotel Administration and currently serves on the Board of Directors of Audience Rewards.
He will be based in Parsippany, N.J.
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide(NYSE:WYN) family of companies, is the world's largest hotel company with approximately 7,500 hotels and 646,900 rooms in 69 countries under 15 hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has license agreements to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain Ramada, Days Inn and Super 8 hotels outside of the U.S., which may be managed by one of the affiliates of Wyndham Hotel Group.
Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group, is the world's largest lodging loyalty program as measured by number of participating hotels. It offers over 8.8 million active members the chance to earn and redeem points for stays at over 7,000 hotels throughout more than 50 countries worldwide.
In addition to free stays, members may redeem their points for hundreds of reward options. For more information, visit www.wyndhamrewards.com.
Wyndham Hotel Group is based in Parsippany, New Jersey, U.S. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com. For Wyndham Hotel Group "@ a Glance," click here.
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Source: Wyndham Hotel Group