Winner Crowned at the 10th Annual Toilet Paper Wedding Dress Contest at New York City Design Showcase

By Business Wire,  June 12, 2014, 02:41:00 PM EDT

Susan Brennan Takes Home the $10,000 Grand Prize for Unique Creation in the 10th Annual Competition

CINCINNATI--(BUSINESS WIRE)-- After weeks of painstaking work, Susan Brennan from Orchard Lake, MI was named the winner of the 10th Annual Cheap Chic Weddings Toilet Paper Wedding Dress Contest, developed by and supported in part by Charmin. In honor of the contest's 10th anniversary, ten finalists were flown to New York City to showcase their exquisite work—each vying for the grand prize of $10,000.

Susan Brennan, the winner of the 10th Annual Cheap Chic Weddings Toilet Paper Wedding Dress Contest, shows off her gown made of 20 rolls of Charmin Ultra Soft. (Photo: Business Wire)

Celebrity judge Kate Pankoke, bridal couture designer and Project Runway Season 11 and 12 contestant, helped select the winner at the contest finale event on Haven Rooftop at The Sanctuary Hotel in Manhattan earlier today. Contestants crafted dresses out of nothing more than Charmin toilet paper, tape, glue and/or needle and thread, and this year, more than 1,490 entrants were up to the challenge.

"As a designer who specializes in bridal, I was particularly impressed with the level of creativity the ten finalists brought to their dresses," says Pankoke. "It was incredible to see how they used Charmin toilet paper to create soft and sturdy gowns that are as beautiful as those made from fine fabrics, and Susan's dress was stunning!", which operates as a money-saving website for brides-to-be, began the annual contest ten years ago based on the popular bridal shower game. As the contest has increased in popularity from year to year, so has the level of competition. This year, the contest is celebrating its 10th anniversary.

"We are continually amazed by the talent our contestants display," says Susan Bain, co-founder of Cheap Chic Weddings. "This year's entries featured extraordinary fashion elements including embroidery, pleating, beads and lace!" added partner Laura Gawne.

This marks the fourth time Charmin has partnered in the contest and provided coupons for contest entrants to help cover the cost of purchasing the rolls of Charmin used in creating each dress. Designers used between two and 40 rolls of Charmin Basic, Charmin Ultra Soft, Charmin Ultra Strong, and even a vintage Charmin product from the 1970s.

"Charmin is delighted to participate and see all the creative ways our Charmin products are transformed into stunning pieces of art," says Laura Dressman, Charmin Communications Manager. "The 10th anniversary of this contest is a great way to celebrate our fun and playful brand heritage. Congratulations to Susan and all the finalists on their beautiful designs."

Susan Brennan was joined at the finale event by the other nine contest finalists. Runner-up Katrina Chalifoux from Knoxville, TN received a check for $5,000, and third place winner Amber Mills from Hurst, TX received a check for $2,500. Photos from the contest and money-saving wedding ideas can be found at

About was founded by sister team Laura Gawne and Susan Bain almost 11 years ago. They offer budget wedding ideas online and across social media platforms in an effort to help engaged couples and their families. Laura and Susan started the World Famous Toilet Paper Wedding Dress Contest 10 years ago to engage their readers as well as a wider audience. To find out more about Cheap Chic Weddings, please visit

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & vitamin E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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Source: Procter & Gamble

This article appears in: News Headlines

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