New Multi-Symptom Medications from Vicks Offer Relief from Your
Worst Cold and Flu Symptoms
With IMS Health FAN (Flu Activation Network) data showing that the flu
is spreading fast, Vicks® is encouraging people to be prepared and take
precautions. The current spike, measured in the number of Influenza Like
Illness (ILI) incidents, is the largest increase in 15 years of data
collection, with the two-week period ending January 4, 2014 showing a
193% increase for Influenza Like Illness (ILI) vs. the previous
two-weeks. Fever incidents were up 60% during that same measurement
period, while 71% of the localities tracked in the data are in an
‘Alert' status, meaning that incidences are on the rise.
Just in time for the peak of this year's flu season, and following last
year's cold and flu season, one of the worst the United States has seen
in years, Vicks NyQuil and DayQuil has introduced a new product
innovation - NEW Vicks DayQuil Severe and NyQuil Severe - designed to
fight your worst cold and flu symptoms.
"Knowing that all colds and flu are not created equal, we introduced
Vicks DayQuil and NyQuil Severe to help those who experience multiple
cold/flu symptoms," said Dave Tomasi, Marketing Director for North
America Vicks. "With the current incidence rise in mind, we encourage
people to take steps to prevent the onset of the flu, but if it's
unavoidable, consumers know they can rely on Vicks products to help
treat their symptoms."
As an iconic family of brands that has helped consumers power through
their colds and flus for decades, Vicks understands that people simply
can't be down when they have a cold or flu.
To help people power through the worst flu symptoms during the day,
Vicks DayQuil Severe relieves aches, fever, sore throat, nasal/sinus
congestion & pressure, cough, and chest congestion.
And to get the rest needed at night, Vicks NyQuil Severe will relieve
aches, fever, sore throat, nasal/sinus congestion & pressure, sneezing,
running nose, and cough.
With the flu expected to spread further across the nation, there are
many steps consumers can take to prevent the onset, including hand
washing and avoiding close contact with sick people. For more tips on
how to prevent the flu or more information about Vicks DayQuil/NyQuil,
be sure to visit www.vicks.com
One of the most recognized brands around the world. Available in more
than 71 countries and on 5 continents, Vicks has helped relieve cough,
cold, and flu symptoms for generations. In the US the Vicks family
includes, NyQuil®, the #1 pharmacist recommended brand for Adult
Nighttime Cold & Flu Relief, NyQuil® Severe, NyQuil® Sinex®, Children's
NyQuil®, DayQuil® Cold/Flu, DayQuil® Severe, DayQuil® Cough, DayQuil®
Sinex®, VapoRub® Ointment, VapoRub® Cream, BabyRub, Sinex® 12 Hour
Spray, Sinex® Ultra Fine Mist, Sinex® 12 Hour Ultra Fine Mist
Moisturizing, Vicks® VapoDrops®. Headquartered in Cincinnati, OH, Vicks
is owned and distributed by Procter & Gamble.
About Procter & Gamble (NYSE:PG)
P&G serves approximately 4.8 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®,
Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®,
Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®,
Wella®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Source: Procter & Gamble