Epsilon to Help Drive Customer Engagement For a Variety of Society Marketing Initiatives
DALLAS, Dec. 17, 2013 /PRNewswire/ -- Epsilon, an Alliance Data (NYSE:ADS) company, has signed multi-year renewal and expansion agreements with The Leukemia & Lymphoma Society® (LLS) the world's largest voluntary health agency dedicated to finding cures for blood cancers. Epsilon has partnered with the LLS since the early 1990s, providing marketing services geared toward engaging LLS constituents across a range of fundraising and donor programs such as Light the Night, Team In Training and Man & Women of the Year.
Under the renewal agreement, Epsilon will continue to host and manage LLS's constituent database for multi-channel communications efforts aimed at further engaging donors, patients and advocates. Epsilon's constituent database provides timely and actionable data that enables LLS to execute society-wide marketing initiatives that connect with constituents in a more personal, consistent, and relevant manner across multiple communications channels.
In addition, Epsilon will now also provide comprehensive marketing campaign management focused on driving greater stakeholder constituent participation in fundraising and advocacy efforts across all communications channels and giving. Through marketing database segmentation and developing consumer profiles, Epsilon will deliver a more holistic, 360-degree view of LLS constituents, providing LLS with a more effective and efficient means to communicate across all LLS programs.
"Epsilon understands consumers and knows the right channels to use to communicate to our constituents. The innovative data technology that Epsilon provides will enable us to better engage with our constituents and clients in a more targeted manner," said Lisa Stockmon, chief marketing officer, LLS.
"The Leukemia & Lymphoma Society and Epsilon have enjoyed a successful partnership for over 15 years. We understand that data is essential for driving results and engaging The Leukemia & Lymphoma Society's target base in a more relevant and consequential way," said Bryan Kennedy, Chief Executive Officer of Epsilon. "I am confident that Epsilon will continue to deliver measurable results, and deliver direct marketing performance capabilities and results that will benefit LLS in building lifetime constituent engagement. Together, we will assist LLS in managing and expanding their marketing programs and relationships now and in the years to come."
Epsilon is the global leader in creating customer connections that build brand and business equity. A new breed of agency for a consumer-empowered world, our unique approach harnesses the power of rich data, world-leading technologies, engaging creativity and transformative ideas to ignite connections between brands and customers, delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency from All Disciplines, #1 World CRM/Direct Marketing Network and #2 U.S. Digital Agency Network, we employ over 5000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society® (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, multiple myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.
Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.org. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET.
About Alliance Data
Alliance Data® (NYSE:ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.
Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon®, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our web site, www.alliancedata.com, or follow us on Twitter via @AllianceData.
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SOURCE Alliance Data Systems Corporation