House Party Adds Fizz-Appeal to 1,000 Homes and Exponentially More Social Networks Nationwide; Chatterbox Platform Further Drives Trial and Content Creation, and Spreads Advocacy
NEW YORK, NY -- (Marketwired) -- 01/29/14 --
SodaStream and House Party have teamed up again, this time to amplify SodaStream's advertising buy during the biggest game of the year with experience-driven social marketing. For the second year in a row, SodaStream, the world leader in home soda-making, will partner with House Party, Inc. for "Fizz and Football," an advocacy campaign that puts SodaStream's products into the homes and social channels of 1,000 Game Day party hosts and their guests.
At the start of the 12-week "Fizz and Football" campaign, over 20,000 applicants vied for the 1,000 host slots by creating and sharing videos and other content that demonstrated their special passion for SodaStream. Once selected, the lucky 1,000 set up individual party pages on House Party's digital platform to invite their friends and plan and promote their parties. A week before game day, their party packs arrived, filled with SodaStream's soda maker, flavors, mini footballs and megaphones, rebates and more. Then on February 2nd, Super Bowl Sunday, the parties begin! Friends and families in a thousand homes, enjoying the game, tuning in to the SodaStream commercial, and turning to their new SodaStream machines, creating customized beverages, and sharing their photos, videos, posts, tweets -- their recommendations -- with millions beyond the parties, driving huge and long-lasting brand and sales lifts.
To further drive trial, fuel content creation and spread advocacy, SodaStream has added House Party's new Chatterbox™ offering to the mix. Two thousand of SodaStream's loyal fans will be invited to be a Chatterbox for the brand and receive Chat Packs filled with a variety of SodaStream flavors, 1-liter bottles, rebates and more.
"We've built our business on word-of-mouth, so ensuring that our Game Day ad buy was optimized, using experience-driven word-of-mouth, was a natural for us," said Kristin Harp, SodaStream's U.S. marketing manager. "We have worked with House Party on many other campaigns with tremendous results. The party hosts, our brand advocates, drove favorability lifts of over 250% among those they reached, and purchase-intent lifts of nearly 300%. That is powerful marketing and we were excited to put it into action on Super Bowl Sunday, the biggest advertising event of the year."
"We're thrilled to once again be a part of SodaStream's Super Bowl media blitz, amplifying their TV spend with our experience driven social marketing platform," said House Party CEO Chris Maher. "Our campaigns have generated unmatched engagement, advocacy, and brand lifts -- and make the rest of the mix work better."
SodaStream will premiere its ad, during the 4th Quarter of Super Bowl XLVIII on Sunday, February 2, 2014.
SodaStream International Ltd. (NASDAQ:SODA) is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.
About House Party
House Party is an experience-driven social marketing platform that drives consumer recommendations, at scale, to build brands and increase sales. Our platform enables brands to easily identify influential advocates, engage them with in-person brand experiences, and amplify their advocacy through social media, generating unmatched results.
House Party offers brands two advocacy marketing solutions -- House Party campaigns (for a shared group experience) and Chatterbox campaigns (for an individual brand experience). For clients who want to leverage the resulting earned-media content to create more effective paid digital media, House Party also offers "Reality Advertising."
House Party programs, all rigorously measured, are employed by many of the world's best-known brands, including Kraft, Kimberly Clark, MillerCoors and Hasbro. Visit us at about.houseparty.com. Follow us @HousePartyInc.
Audrey Mann Cronin
Mann Cronin PR
914-861-2009 - c
914-260-9651 - o
Source: House Party, Inc.