T-Mobile to sponsor SFX's TomorrowWorld, Electric Zoo and Mysteryland
NEW YORK--(BUSINESS WIRE)--
SFX Entertainment, Inc. (NASDAQ:SFXE) and T-Mobile US, Inc.
(NYSE:TMUS) today announced an expansion of their previously
announced marketing partnership, with T-Mobile becoming a sponsor of
SFX's most iconic festivals: TomorrowWorld, Electric Zoo and
Mysteryland, in 2014 and 2015.
TomorrowWorld, the second edition of which is scheduled for September
26-28 in Atlanta, Georgia, is one of the fastest growing U.S. dance
music festivals. With more than 120,000 visitors in its first year,
TomorrowWorld is expected to attract 150,000 visitors to this year's
festival, featuring Avicii, Kaskade, Skrillex, Tiësto and Hardwell,
among many more artists. It is the sister of the colossal European
Electric Zoo is New York City's electronic music festival. Taking place
on Randall's Island during Labor Day Weekend, the event has become one
of the top destinations for performing DJs and electronic music fans on
the east coast. Headliners for the Aug 29-31 event include David Guetta,
Dada Life, Nicky Romero and Dimitri Vegas & Like Mike.
In 2015, T-Mobile will add Mysteryland, the Woodstock-based arts and
culture festival launched over Memorial Day Weekend 2014 and featuring
Moby and Steve Aoki, which was met with critical acclaim as the next
generation of dance music experiences.
The partnership will also make T-Mobile a key partner in the launch of
the new Beatport website and mobile music service, as well as partner to
SFX and Clear Channel on its upcoming Beatport Radio Show on 88 Top 40
broadcast stations nationwide.
"At the start of every revolution, there are pioneers who lead the way,"
said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. "We
always envisioned a handful of partners who understood the power of this
audience. This is not just a music genre, this is an entire generation
of young people that see things through a new social and digital lens.
We are excited that T-Mobile has extended its partnership and believe
together we can both continue to forge new ground in culture and mobile
"Electronic music is the soundtrack of the millennial generation, and
SFX is their DJ of choice," said John Legere, CEO of T-Mobile.
"Partnering with SFX on their world-class festivals is perfect because
millennials were born on the Internet and live on their smartphones.
They're the heart and soul of our Un-carrier revolution."
About SFX Entertainment
SFX Entertainment, Inc.(NASDAQ:SFXE) is the largest global
producer of live events and digital entertainment content focused
exclusively on electronic music culture (EMC) and other world-class
festivals. SFX's mission is to provide electronic music fans with the
best possible live experiences, music discovery, media and digital
connectivity. SFX was borne out of the technology revolution and
produces and promotes a growing portfolio of live events that includes
leading brands such as Tomorrowland, TomorrowWorld, Mysteryland,
Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in
Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React
Presents, as well as the innovative ticketing service Flavorus.
SFX operates Beatport, the principal online resource for EMC DJs and a
trusted destination for the growing EMC community to discover and stream
music, follow DJs and keep abreast of news, information and events, in
addition to offering year-round entertainment to EMC fans around the
globe through other digital assets. Additionally, SFX manages FX1, an
internal marketing solutions agency for consumer brands targeting the
Forward Looking Statements
This press release contains forward-looking statements regarding our
business strategy and plans, which are subject to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are only predictions and may differ
materially from actual results due to a variety of factors including:
our ability to close the acquisition of our planned acquisition targets;
our ability to integrate the companies we have acquired and plan to
acquire in the future; our belief that the EMC community will grow; our
ability to increase the number of festivals and events we produce and
their attendance; our ability to pay our debts and meet our liquidity
needs; competition; our ability to manage growth and
geographically-dispersed operations; and our ability to grow our online
properties. SFX refers you to the documents its files from time to time
with the U.S. Securities and Exchange Commission, specifically the
section titled "Item 1A. Risk Factors" of SFX's most recent Annual
Report filed on Form 10-K and Quarterly Reports on Form 10-Q and Current
Reports on Form 8-K, which contain and identify other important factors
that could cause actual results to differ materially from those
contained in our projections or forward-looking statements.In
addition, any forward-looking statements contained herein are based on
assumptions that SFX believes to be reasonable as of this date. SFX
undertakes no obligation to update these statements as a result of new
information or future events, except as required by law.
Source: SFX Entertainment, Inc.