SFX and T-Mobile Extend Partnership to Further Access US Millennial Audience

By Business Wire,  July 09, 2014, 08:00:00 AM EDT


T-Mobile to sponsor SFX's TomorrowWorld, Electric Zoo and Mysteryland

NEW YORK--(BUSINESS WIRE)-- SFX Entertainment, Inc. (NASDAQ:SFXE) and T-Mobile US, Inc. (NYSE:TMUS) today announced an expansion of their previously announced marketing partnership, with T-Mobile becoming a sponsor of SFX's most iconic festivals: TomorrowWorld, Electric Zoo and Mysteryland, in 2014 and 2015.

TomorrowWorld, the second edition of which is scheduled for September 26-28 in Atlanta, Georgia, is one of the fastest growing U.S. dance music festivals. With more than 120,000 visitors in its first year, TomorrowWorld is expected to attract 150,000 visitors to this year's festival, featuring Avicii, Kaskade, Skrillex, Tiësto and Hardwell, among many more artists. It is the sister of the colossal European event, Tomorrowland.

Electric Zoo is New York City's electronic music festival. Taking place on Randall's Island during Labor Day Weekend, the event has become one of the top destinations for performing DJs and electronic music fans on the east coast. Headliners for the Aug 29-31 event include David Guetta, Dada Life, Nicky Romero and Dimitri Vegas & Like Mike.

In 2015, T-Mobile will add Mysteryland, the Woodstock-based arts and culture festival launched over Memorial Day Weekend 2014 and featuring Moby and Steve Aoki, which was met with critical acclaim as the next generation of dance music experiences.

The partnership will also make T-Mobile a key partner in the launch of the new Beatport website and mobile music service, as well as partner to SFX and Clear Channel on its upcoming Beatport Radio Show on 88 Top 40 broadcast stations nationwide.

"At the start of every revolution, there are pioneers who lead the way," said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. "We always envisioned a handful of partners who understood the power of this audience. This is not just a music genre, this is an entire generation of young people that see things through a new social and digital lens. We are excited that T-Mobile has extended its partnership and believe together we can both continue to forge new ground in culture and mobile services."

"Electronic music is the soundtrack of the millennial generation, and SFX is their DJ of choice," said John Legere, CEO of T-Mobile. "Partnering with SFX on their world-class festivals is perfect because millennials were born on the Internet and live on their smartphones. They're the heart and soul of our Un-carrier revolution."

About SFX Entertainment

SFX Entertainment, Inc.(NASDAQ:SFXE) is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. SFX's mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React Presents, as well as the innovative ticketing service Flavorus.

SFX operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets. Additionally, SFX manages FX1, an internal marketing solutions agency for consumer brands targeting the millennial culture.

Forward Looking Statements

This press release contains forward-looking statements regarding our business strategy and plans, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including: our ability to close the acquisition of our planned acquisition targets; our ability to integrate the companies we have acquired and plan to acquire in the future; our belief that the EMC community will grow; our ability to increase the number of festivals and events we produce and their attendance; our ability to pay our debts and meet our liquidity needs; competition; our ability to manage growth and geographically-dispersed operations; and our ability to grow our online properties. SFX refers you to the documents its files from time to time with the U.S. Securities and Exchange Commission, specifically the section titled "Item 1A. Risk Factors" of SFX's most recent Annual Report filed on Form 10-K and Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, which contain and identify other important factors that could cause actual results to differ materially from those contained in our projections or forward-looking statements.In addition, any forward-looking statements contained herein are based on assumptions that SFX believes to be reasonable as of this date. SFX undertakes no obligation to update these statements as a result of new information or future events, except as required by law.

Source: SFX Entertainment, Inc.



This article appears in: News Headlines

Referenced Stocks: SFXE, TMUS


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