Procter & Gamble's Always Brand and the National Sleep Foundation Help Women Sleep Uninterrupted on Longest Night of the Year and Beyond
Always Named Official Overnight Pad of the National Sleep Foundation
According to a poll by the National Sleep Foundation, 67 percent of
women who menstruate toss and turn for two or three days during each
month.1That's whyProcter & Gamble's (P&G)
Always, the world's leader in feminine protection, and the National
Sleep Foundation are partnering to help women understand the unique
biological differences that impact the quality of their sleep. Always,
the Official Overnight Pad of the National Sleep Foundation, helps women
sleep leak- and worry-free, while the National Sleep Foundation provides
healthy sleep tips so women can get their best sleep all month long.
"Always found that many women are wearing the same pad during the day
and night, but their protection needs are different, this can cause
women to have leaks or worry and then not sleep as well," said Sarah
Innes, P&G North America FemCare Marketing Director. "In our partnership
with the National Sleep Foundation, we share a common goal to help women
sleep comfortably. This includes making sure a woman has the right
protection from Always and tips and advice from the National Sleep
A woman's quality of sleep is impacted by fluctuating levels of hormones
that she experiences throughout the month and over her lifetime.2 According
to research by the National Sleep Foundation and others, the three days
prior to menstruation and the first four days during are associated with
the worst quality of sleep.1 In addition, menstruating women
spend the longest amount of time in bed on weeknights (7 hours, 32
minutes on average), with more than two thirds of these women
experiencing symptoms of insomnia.1
"Achieving the appropriate amount of sleep is vital, but the quality of
sleep is just as important. Biological conditions unique to women, like
the menstrual cycle, pregnancy and menopause, affect how well a woman
sleeps," said Fiona C. Baker, PhD, program director of the Human Sleep
Research Program at SRI International and a member of the National Sleep
Foundation's Women & Sleep Expert Panel. "Establishing a nighttime
routine, especially during her period, is important to sleeping
For that time of the month, the Always Maxi Overnight Extra Heavy pad
features a larger back to catch leaks quickly when lying down and stays
4x drier versus the leading Regular Maxi pad. While many women have
bedtime routines, using the right nighttime products is important for
worry-free sleep especially while on their period.
Tips to Sleep Uninterrupted from the National Sleep
- Relax with Heat. Have trouble sleeping due to bloating, breast
tenderness, backaches and pelvic pains during menstruation? Soak in a
warm bath or use a heating pad to ease muscular aches and transition
into a sleepy mindset.
- Stick To Light Snacks. Researchers stress the importance of not
eating at least 2-3 hours before sleep. However, menstruating women
often have an increase in appetite. If you can't resist the urge to
snack close to bedtime, avoid heavy portions and stick to a few bites
of something light.
- Write Away Your Worries. One in every three women reports a
disturbance of sleep during their period.1 Save your
restless worries for the daytime. If concerns come to mind, write them
in a "worry book" so you can address those issues the next day.
Regular exercise may help; exercise at any time of day, but not at the
expense of your sleep.
- Turn Down The Lights. When it comes to your bedroom, think
dark. A dark bedroom contributes to better sleep. Try light-blocking
curtains, shades or blinds, and remember to turn off the TV.
For more tips from the National Sleep Foundation or additional
information on the Always product portfolio, visit www.Facebook.com/Always,
1National Sleep Foundation. 2007 Sleep in America Poll: Women
and Sleep. Washington (DC): The Foundation; 2007 Mar.
2Manber & Bootzin, 1997; Shechter, Varin, & Boivin, 2010.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®,
Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®,
Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®,
Wella®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
About The National Sleep Foundation
The National Sleep Foundation is dedicated to improving health and
well-being through sleep education and advocacy. It is well-known for
its annual Sleep in America® poll. The Foundation is a charitable,
educational and scientific not-for-profit organization located in
Washington, DC. Its membership includes researchers and clinicians
focused on sleep medicine, health professionals, patients, families
affected by drowsy driving and more than 900 healthcare facilities. www.sleepfoundation.org.
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Source: Procter & Gamble