Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, officially
welcomed moms and families of Olympians from Canada and around the world
to the P&G Family Home to kick off the Sochi 2014 Olympic Winter Games.
In the P&G Family Home, brands including Pantene®, Gillette®,
Bounty® and Olay® will serve families of Olympians from
all over the world, every day of the Games.
The P&G Family Home is the heart of the company's Thank You Mom
program for Sochi 2014, in which P&G brands honour the role moms play in
helping their kids achieve their dreams. Here, in partnership with P&G
brands in countries around the world, Opening Ceremony tickets were
presented to moms of athletes, including Shanne Matthews, mom of
Rosalind Groenewoud and Cheryl Simundson, mom of gold medallist Kaillie
"Our brands are in the business of serving all moms on their journey
through life with their kids," said Phil Duncan, P&G Global Design
Officer, who helped welcome moms and families of Olympians at the
opening of the Family Home. "So when a P&G brand sponsors an athlete, we
celebrate the mom who helped get them here."
P&G brands are providing moms and families of Olympians in Sochi with
more than 1,200 hours of everyday services that make an extraordinary
difference when families are far from home.
For instance, P&G's beauty brands are offering the opportunity for
pampering in the P&G Salon through:
Hair washing and styling services at the Pantene Studio
Treating moms to makeovers and polished manicure services at the
Providing skin care recommendations for moisturizing body and hands at
the Olay Studio
Hair colouring, cutting and styling treatments at the Wella® Studio
P&G male grooming brands are serving men in the Salon with the following
Hot towel shaves and face massages at the Gillette Studio
Relaxing hair washes and styling services at the Head & Shoulders® Studio
Male grooming treatments, including the Perfect Trim by Braun®
Additional P&G brands supporting moms and families of Olympians in Sochi
- Bounty, Charmin® and Puffs® are providing homecare
products in the Family Home
- Pampers is offering a changing station to help families with
- Duracell® Powermats are enabling guests to charge their mobile
devices while relaxing and watching the Games
- Tide® will be used to clean 30,000 linens per day, as well as
serve moms of sponsored athletes with daily laundry services
throughout the duration of the Games
- Dawn® will be used to clean dishes in Olympic Village
- Crest®/Oral-B®/blend-a-med® have teamed up with SOCOG in its
provision of the Sochi 2014 dental clinic. The facility provides
dental screenings, routine dental work, emergency care and oral care
products for athletes and coaches in Sochi.
"It's so great that P&G is taking the time to recognize moms and all the
great things they do - I know I wouldn't be where I am today without my
mom," said Kaillie Humphries, Canadian bobsledder and defending gold
medallist for two-women bobsleigh. "Knowing my mom is being taken care
of and pampered at the P&G Family Home is a huge relief for me and gives
me a little extra peace of mind so I can concentrate on what I came here
"I'm so thrilled with everything the P&G Family Home has to offer to
athletes and their families," said Kaillie's mom, Cheryl Simundson. "I
feel so spoiled! I was able to get my hair styled with Pantene and I'm
excited to show off my Canadian COVERGIRL ‘fanicure' when I'm cheering
"Serving moms and families is just what P&G brands do," continued
Duncan. "That's why the P&G Family Home is our single activation at the
Games. On the eve of Opening Ceremony, we're honoured to serve all moms
and families of Olympians in Sochi tonight and throughout the Games."
P&G's Thank You Mom campaign kicked off in October with the
release of Raising an Olympian, a film series showcasing the
journey of 28 world-class athletes, including Tessa Virtue and Scott
Moir, as seen through the eyes of their moms. The videos have
collectively garnered over 26 million views since the launch and can be
viewed at: P&G
Raising an Olympian. P&G then debuted its online film and commercial
advertisement, "Pick Them Back Up." A sequel to London's "Best Job,"
"Pick Them Back Up" celebrates how moms everywhere are there to pick
their kids back up and encourage them to try again. The TV spot can be
viewed in full here: www.pickthembackup.ca.
The campaign also comes to life through a variety of media channels and
in-store where two million retailers are featuring Olympic Winter
Games-themed P&G products, branded end caps and displays.
For a full list of assets and information related to the P&G Thank
You Mom campaign, including photos and video, visit www.image.net/pgolympicgames.
P&G serves approximately 4.8 billion people
around the world with its brands. The Company has one of the strongest
portfolios of trusted, quality, leadership brands, including Ace®,
Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®,
Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head &
Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®,
Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.