OAKLAND, Calif.--(BUSINESS WIRE)--
Pandora (NYSE:P), the leading internet radio service, today announced
the launch of personalized station recommendations in the Pandora mobile
app. The new feature, now available on iOS and Android smartphones and
tablets, leverages the company's advanced recommendation technology to
suggest new station ideas based on current listening preferences.
Listeners will be offered up to 6 personalized artist station
recommendations at a time, which will be displayed in their station list
and when they create or delete a station.
Pandora's Chief Scientist, Eric Bieschke, said, "Music discovery has
always been at the heart of the Pandora experience and we've spent the
last thirteen years working on the most sophisticated music
recommendation system ever created. With a highly engaged audience of
76.2 million active monthly listeners, who have registered more than 35
billion pieces of thumb feedback, Pandora is uniquely positioned to
deliver the perfect balance of familiarity, discovery, relevance and
repetition for each individual listener. We are excited to apply this
same thinking to station recommendations on mobile devices."
The product enhancement will launch with artist station recommendations.
The more a listener engages with the product, the more Pandora will
learn about their tastes and be able to further optimize the station
recommendations for the best personalized listening experience. For more
information, please visit the Pandora company blog at blog.pandora.com.
Pandora (NYSE:P) gives people music and comedy they love anytime,
anywhere, through connected devices. Personalized stations launch
instantly with the input of a single "seed" - a favorite artist, song or
genre. The Music Genome Project®, a deeply detailed
hand-built musical taxonomy, powers the personalization of Pandora® internet
radio by using musicological "DNA" and constant listener feedback to
craft personalized stations from a growing collection of hundreds of
thousands of recordings. Tens of millions of people turn on Pandora
every month to hear music they love. www.pandora.com