Organizations reveal key lessons from nearly decade-long
public-private partnership to eliminate disease
NEW YORK--(BUSINESS WIRE)--
UNICEF and Pampers celebrated yesterday their ground-breaking
partnership to eliminate maternal and newborn tetanus, a deadly but
entirely preventable disease that claims the lives of 58,000 newborns
L-R: Dr Mickey Chopra (UNICEF Chief of Health), Matthew Price (Vice President, Babycare, Procter & Gamble), Dr Holly Phillips (CBS Medical Correspondent), Gerard Bocquenet (Director of Private Fundraising & Partnerships, UNICEF) and Tom Zara (Global Practice Leader of Corporate Citizenship, Interbrand) at the announcement of the Pampers-UNICEF Life-Saving Journey: A roadmap for a ground-breaking public-private partnership (Photo: Business Wire)
At an event at UNICEF House, Pampers (P&G) and UNICEF, in partnership
with Interbrand, reflected on an almost decade-long campaign that has
helped provide 300 million doses of the tetanus vaccine to millions of
women and their newborns and has contributed to eliminating the disease
in 14 countries. The event also saw an informative panel-discussion
between the organizations, hosted by CBS News Medical Contributor, Dr.
"The partnership between UNICEF and Pampers has resulted in much-needed
attention to a disease that previously, was relatively unknown," said
Gérard Bocquenet, UNICEF's new Director of Private Fundraising and
Partnerships. "Not only has that enabled us to help protect millions of
women and their babies from a deadly disease, but it has also become a
vital platform for UNICEF to secure new donors on a global scale."
During the event's proceedings, Pampers and UNICEF attributed much of
the success of the partnership to the strategic fit between the mission,
vision and brand equity of both partners: UNICEF's mission to promote
"survival, protection and development of children" with Pampers vision
for "caring for the healthy, happy development of every baby."
"Thanks to the collective power of UNICEF, Pampers and moms making
everyday purchases, Pampers funding has already helped to eliminate
maternal and newborn tetanus in 14 countries by the simple but impactful
‘1 pack = 1 vaccine' mechanic," said Matthew Price, Vice President of
Babycare at P&G.
In addition to sharing their roadmap for success, Pampers and UNICEF
unveiled a series of short videos shot on a recent trip to Indonesia to
showcase the high-impact of the campaign and promote the mutually
beneficial nature of the successful partnership.
The videos can be viewed here https://www.youtube.com/watch?v=6PMGut4gEZo.
"Visiting Indonesia with the team from Pampers and UNICEF was a humbling
experience," said Andrea Sullivan, Chief Marketing Officer at
Interbrand. "The Pampers-UNICEF case really is a true example of how one
of the world's largest non-profits and its multinational counterpart
designed and implemented a global partnership to transform funding for,
and drive awareness of, a social cause with unprecedented results."
Although great success has already been achieved through the
partnership, maternal and neonatal tetanus still threatens the lives of
100 million women and their newborn babies in 25 countries across the
globe, especially the poorest and most vulnerable populations.
Maternal and neonatal tetanus can be prevented through simple injections
given to pregnant women and women of a child-bearing age, to protect
both a women and her unborn child during this vulnerable period.
Following administration of the tetanus vaccine to a pregnant mother,
the antibodies pass across the placenta to her foetus. The World Health
Organisation (WHO) and UNICEF recommend three doses of the tetanus
vaccine in order to ensure long-lasting immunity. After two doses, a
woman who is vaccinated before she gives birth will be protected against
the disease for three years. After three doses she will be protected for
five years, and in both cases, will share her protection with her baby
for the first two months of life.
Pampers® cares for the development of every baby around the world and
continuously works in partnerships with NGOs, charity organizations,
hospitals and healthcare professionals to help make a difference. Some
of the many initiatives which demonstrate Pampers® ongoing commitment to
vulnerable and disadvantaged babies around the world include education
programs for mothers and mothers-to-be, training schemes for physicians
and nurses, and the donation of equipment for maternity wards and
UNICEF promotes the rights and wellbeing of every child, in everything
we do. Together with our partners, we work in 190 countries and
territories to translate that commitment into practical action, focusing
special effort on reaching the most vulnerable and excluded children, to
the benefit of all children, everywhere. For more information about
UNICEF and its work visit: www.unicef.org.
Follow us on Twitter
Photos/Multimedia Gallery Available:
Source: Procter & Gamble