Osurv Chosen by Caesars for Customer Feedback Technology at The LINQ

By Business Wire,  June 03, 2014, 08:02:00 AM EDT

New mobile technology delivers real-time customer intelligence on 20MM visitors

LAS VEGAS--(BUSINESS WIRE)-- Osurv™, inventor of the mobile survey, announced today its selection by Caesars Entertainment Corporation (NASDAQ:CZR) as the provider of mobile customer feedback technology to the newest flagship property on the Las Vegas Strip, The LINQ. With Osurv, Caesars is empowered to digitally engage an estimated 20 million annual visitors while they are walking on the property, and use that data to improve service in real-time.

Caesars owns, operates or manages over 45 properties worldwide, including some of the most distinctive brands on the Las Vegas Strip: Caesars Palace, Bally's, Paris, Planet Hollywood, Flamingo, Harrah's, Rio, The Quad, The Cromwell, The LINQ, and Grand Bazaar Shops.

"We are thrilled to debut next-generation survey technology at The LINQ," said Jon Gray, GM of The LINQ. "With Osurv, we are setting a new standard in guest feedback on the Las Vegas Strip."

This event marks the first deployment of mobile surveys in Las Vegas history and signals a shift toward mobile for customer engagement. By embracing emerging technology, the city confirms its position as a technology hub in the region.

"People come from all over the world to explore, discover, and create new memories. Now they have an opportunity to share each precious moment with the company that made it possible," said Jad Meouchy, CEO of Osurv. "Feedback is not a survey, it's an experience."

About Osurv

Osurv is a mobile feedback platform distinguished by its cutting-edge user interface and real-time big data analytics. Its "dramatically different" approach to survey design ultimately delivers an industry-leading 88% engagement, nearly triple the nearest competitor. For more information, please visit www.osurv.com.

About Caesars Entertainment

Caesars Entertainment Corporation is the world's most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's®, and Horseshoe® brand names. For more information, please visit www.caesars.com.

Caesars Entertainment's renowned loyalty program, Total Rewards®, holds partnerships with Starwood, Visa®, Norwegian Cruise Line®, Hawaiian Airlines®, World Series of Poker, 1800Flowers.com®, and Caesars Casino on Facebook.

About The LINQ

The LINQ is Caesars Entertainment Corporation's new $550 million retail, dining, entertainment and hospitality district located at the heart of the Las Vegas Strip. The 300,000-square-foot open-air promenade features stylish retail offerings, trendy restaurants and hip entertainment venues, all anchored on its east end by the world's largest observation wheel, the High Roller. For more information, please visit www.thelinq.com.

Source: Osurv

This article appears in: News Headlines

Referenced Stocks: CZR

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