New mobile technology delivers real-time customer intelligence on 20MM
LAS VEGAS--(BUSINESS WIRE)--
Osurv™, inventor of the mobile survey, announced today its selection by
Caesars Entertainment Corporation (NASDAQ:CZR) as the provider of
mobile customer feedback technology to the newest flagship property on
the Las Vegas Strip, The LINQ. With Osurv, Caesars is empowered to
digitally engage an estimated 20 million annual visitors while they are
walking on the property, and use that data to improve service in
Caesars owns, operates or manages over 45 properties worldwide,
including some of the most distinctive brands on the Las Vegas Strip:
Caesars Palace, Bally's, Paris, Planet Hollywood, Flamingo, Harrah's,
Rio, The Quad, The Cromwell, The LINQ, and Grand Bazaar Shops.
"We are thrilled to debut next-generation survey technology at The
LINQ," said Jon Gray, GM of The LINQ. "With Osurv, we are setting a new
standard in guest feedback on the Las Vegas Strip."
This event marks the first deployment of mobile surveys in Las Vegas
history and signals a shift toward mobile for customer engagement. By
embracing emerging technology, the city confirms its position as a
technology hub in the region.
"People come from all over the world to explore, discover, and create
new memories. Now they have an opportunity to share each precious moment
with the company that made it possible," said Jad Meouchy, CEO of Osurv.
"Feedback is not a survey, it's an experience."
Osurv is a mobile feedback platform distinguished by its cutting-edge
user interface and real-time big data analytics. Its "dramatically
different" approach to survey design ultimately delivers an
industry-leading 88% engagement, nearly triple the nearest competitor.
For more information, please visit www.osurv.com.
About Caesars Entertainment
Caesars Entertainment Corporation is the world's most geographically
diversified casino-entertainment company. Since its beginning in Reno,
Nevada, 75 years ago, Caesars has grown through development of new
resorts, expansions and acquisitions and now operates casinos on four
continents. The company's resorts operate primarily under the Caesars®,
Harrah's®, and Horseshoe® brand names. For more information, please
Caesars Entertainment's renowned loyalty program, Total Rewards®, holds
partnerships with Starwood, Visa®, Norwegian Cruise Line®, Hawaiian
Airlines®, World Series of Poker, 1800Flowers.com®, and Caesars Casino
About The LINQ
The LINQ is Caesars Entertainment Corporation's new $550 million retail,
dining, entertainment and hospitality district located at the heart of
the Las Vegas Strip. The 300,000-square-foot open-air promenade features
stylish retail offerings, trendy restaurants and hip entertainment
venues, all anchored on its east end by the world's largest observation
wheel, the High Roller. For more information, please visit www.thelinq.com.