Salesforce ExactTarget Marketing Cloud Report Offers New Insight into
Global Digital Priorities, Offers Advice on How to Connect with
Customers in New Ways
New research from digital marketing leader ExactTarget Marketing Cloud,
(NYSE:CRM) company, found two thirds of marketers around the world plan
to increase investments in digital marketing in 2014.
Based on a survey of more than 2,500 marketers globally, the ExactTarget
Marketing Cloud 2014 State of Marketing Survey found marketers plan to
increase investments in data and analytics (61%), marketing automation
(60%), email marketing (58%), social media marketing (57%) and content
Additional findings include:
Top priorities for 2014:
Increasing conversion rates (47%)
Increasing and improving brand awareness (46%)
Collecting, measuring and using behavior-based data (29%)
68% of marketers believe email marketing is core to their business
88% of marketers believe that email marketing does or will produce ROI
86% of marketers believe social marketing efforts will or do provide
57% have a dedicated social team
80% of marketers believe mobile efforts do or will provide ROI
41% of marketers are using holiday or event based mobile campaigns
"We are in the third wave of the internet revolution where everything
and everyone is connected; this is the Internet of Customers," said
Scott Dorsey, chief executive officer, ExactTarget Marketing Cloud. "As
the number of connected devices and mobile phones continue to skyrocket,
marketers are investing aggressively in digital to connect with their
customers in entirely new ways across every channel and every device."
To download the ExactTarget Marketing Cloud 2014 State of Marketing
Survey, click here.
For more information on the 2014 State of Marketing Survey, including
an info-graphic of key findings, read the ExactTarget
Marketing Cloud blog.
Watch the Salesforce ExactTarget Marketing Cloud demo
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Follow @salesforce, @exacttarget and @marketingcloud on Twitter.
About Salesforce ExactTarget Marketing Cloud
Salesforce ExactTarget Marketing Cloud is a leading global provider
of cross-channel digital marketing solutions that empower organizations
of all sizes to communicate with their customers through email, mobile,
social media, Web and marketing automation. Our suite of applications
enables marketers to plan, automate, deliver and optimize data-driven
digital marketing and real-time communications to drive customer
engagement, increase sales and improve return on marketing investment.
The ExactTarget Marketing Cloud is a salesforce.com
company. For more information, visit www.ExactTarget.com.
Source: ExactTarget Marketing Cloud