Latest "Approved" Spot Centers on Idea That Greatness Requires a Short Memory
NEW YORK, Aug. 5, 2014 /PRNewswire/ -- Foot Locker, Inc. (NYSE:FL), the New York-based specialty athletic retailer, today launched a new television commercial featuring NBA star James Harden alongside NBA legends Charles Barkley and Scottie Pippen. The latest ad titled "Short Memory Part I" is part of Foot Locker's successful "Approved" campaign and supports the brand's position as a can't-miss destination for back-to-school shopping.
The spot opens with Harden asking Barkley how to start the new season off right. Barkley notes that Harden has already taken the first step with fresh gear from Foot Locker, and now just needs a short memory, because according to Sir Charles, "All the greats have a short memory." When questioned further by Harden, Barkley amusingly claims no recollection of his past. Scottie Pippen chimes in to support the notion that "all the greats have a short memory" by touting who the greatest Chicago Bull is of all-time.
"Achieving greatness requires never dwelling on the past," said Stacy Cunningham, Executive Vice President of Marketing at Foot Locker. "It's always about looking ahead to the next opportunity and staying fresh, such as finding the best new gear for the new school year at Foot Locker."
"Working with Foot Locker is a great experience for me every time because they appreciate my sense of humor," said Harden. "I'm looking forward to taking the short memory advice from these legends and to start fresh this season."
The spot was produced by BBDO and will begin airing August 5. It will also be featured on Foot Locker'sYouTube page: youtube.com/footlocker.
Follow @footlocker on Twitter and Instagram for information on all the newest back-to-school gear coming to Foot Locker this season.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay, CCS.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at footlocker.com | Twitter: @footlocker #Approved | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker
Video - http://youtu.be/24KTBp8qQIo
Logo - http://photos.prnewswire.com/prnh/20130806/NY59635LOGO
SOURCE Foot Locker