Mr. Clean® & Celebrity Stylist Brad Goreski Host White-Hot Summer Fashion Party Featuring Unexpected Usages of the “Famed” Magic Eraser

By Business Wire,  July 01, 2014, 08:14:00 PM EDT

Mr. Clean® & Celebrity Stylist Brad Goreski Host White-Hot Summer Fashion Party Featuring Unexpected Usages of the "Famed" Magic Eraser

Star-Studded Event Showcases Some of the Million Lifestyle, Fashion and Beauty Uses for the Mr. Clean Magic Eraser

CINCINNATI--(BUSINESS WIRE)-- Mr. Clean and celebrity stylist and fashion expert, Brad Goreski hosted today the brand's first-ever Summer Fashion Party to showcase the season's white hot looks and accessories, including the pivotal white sneaker. Goreski and Mr. Clean demonstrated that just one little Magic Eraser can clean about a million tough and unexpected jobs around the house from trendy white sneakers and lipstick stains on drinking glasses to grill tools, hair irons and even golf clubs.1

Celebrity stylist Brad Goreski, left, actress Jordana Brewster, center, and New York Jets running back Chris Johnson attend the Mr. Clean Summer Fashion party, Tuesday, July 1, 2014, in New York. The event, hosted by Goreski, showcased that there are about a million uses for the famed Magic Eraser, including those in fashion, beauty and beyond. (Diane Bondareff/Invision for Mr. Clean)

"A scuffed up shoe on the red carpet or at a big premiere is never okay! It can really alter the vibe of a trendy look," said Brad Goreski. "Being a celebrity stylist, there are many tricks of the trade that I use in my house and with my clients. The Mr. Clean Magic Eraser has so many uses, so it's my secret cleaning tool for keeping my shoes - like the vintage Air Jordan's I am obsessing over now - and my clients' shoes, scuff and dirt free."

Goreski joined Mr. Clean today at Root Drive-In Studios in New York City for the Mr. Clean Summer Fashion Party where he lent his fashion expertise to a runway show presenting his inspirations for summer's white-hot trends, as well as insider advice on how to keep summer must-haves looking clean and new. Brad was joined by celebrity hair stylist and make-up artist, Sunnie Brook, who shared some of her own pointers for cleaning with the Magic Eraser, like easily removing hair product build-up from a hair iron or removing hair dye stains from her bathtub after she's dyed her own hair.

Special guests like TV and movie star, Jordana Brewster, and star running back for the New York Jets, Chris Johnson, also discovered their own favorite Magic Eraser usage tips, like car detailing and cleaning hair styling tools.

Four demo stations showcased some of the unexpected uses for the Magic Eraser and featured popular tips like:

  • Tip #453,210: Magic Eraser is the ultimate summer fashion accessory - it keeps your trendy white sneakers just that… WHITE!
  • Tip #499,299: Ugly green moss spreading on your vinyl siding, garage doors, outdoor trim or columns can be wiped away with a Mr. Clean Magic Eraser.
  • Tip #279: Use Mr. Clean Magic Eraser to give plastic outdoor toys - like play houses, slides and sandboxes - a facelift after weathering through dirt, pollen and water stains all season.
  • Tip #26,253: If your golf clubs have been getting a lot of love (and tough grass stains) lately, freshen them up from handle to head with the Mr. Clean Magic Eraser. There are so many ways to clean with a Magic Eraser that Mr. Clean doesn't even know them all. Fans are encouraged to share their best tips in the Mr. Clean Cleanbook at and also using the #MrCleanMillion hashtag on social media.

The Mr. Clean Magic Eraser features no harsh chemicals and is available in numerous varieties that remove scuff-marks, dirt and more grime per swipe than the leading all-purpose bleach spray cleaner. Magic Eraser Extra Power is available for $3.49 at mass merchandise outlets, grocery retailers, home improvement stores and e-retail sites throughout the U.S. Pricing is at the sole discretion of the retailer. For more information on the Mr. Clean family of products, visit,,, or

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


1As with any cleaning product, consumers should first test a small area of their desired cleaning surface.

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Source: Procter & Gamble

This article appears in: News Headlines

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