By Business Wire, October 24, 2013, 04:01:00 PM EDT
Millennial Media Joins Forces With Sprint's Pinsight Media+ to Drive App Discovery via Native Device Advertising
Pinsight Media+ Leverages the Millennial Media Platform to Engage
Consumers with Proprietary Native Ad Units
Millennial Media (NYSE:MM), the independent leader in mobile
advertising, today announced a deal with Pinsight Media+™, in which
Sprint's media company will plug into the Millennial Media platform to
display premium apps from Millennial Media's advertiser base onto
Sprint's native device inventory. The apps will be featured as part of
new native advertising units that will appear on all new Sprint Android
devices, including the Samsung Galaxy S4, Moto X and HTC One.
The new ad units are available within two separate Sprint properties
that will help consumers to discover and download new apps:
- Discover It: As consumers swipe from their home screen to view
new panels of apps, they will be presented with a custom widget that
features a block of eight app icons. When tapped, the icons take the
consumer directly to the Google Play store to download the app.
- Lumen Toolbar: As consumers browse the mobile web, a persistent
toolbar is displayed on the bottom of the screen, featuring five apps.
When tapped, the icons link consumers to the corresponding app page in
the Google Play store or to a brand-specified landing page.
"Consumers are always looking for their next favorite app, and we
created these new products to blend advertising with utility," said Evan
Conway, vice president, Strategy and Monetization - Pinsight Media+.
"The Millennial Media platform allows us to immediately scale these new
units, and present consumers with relevant apps that will enhance their
overall smartphone experience."
"For developers and advertisers with branded apps, app discoverability
is both a major issue and an opportunity," said Mollie Spilman, EVP,
Global Sales and Marketing, Millennial Media. "The ability to place
premium apps in highly visible, native positions on the device creates
an incredibly valuable way for advertisers to get their app in front of
consumers. This alliance with Pinsight Media+ is a natural extension of
the Millennial Media platform."
About Millennial Media
Millennial Media is the leading independent mobile advertising and data
platform. The company's success is built on its unparalleled data &
technology, strong partnerships with global media and application
developers, and trusted relationships with the world's top brands.
About Pinsight Media+
Pinsight Media+ is a mobile media company, powered by Sprint. Working
directly with brands, advertisers and app developers, Pinsight Media+
delivers unique mobile advertising, mobile commerce, analytics and other
premium services leveraging Sprint's 53 million customers and beyond.
For more information, visit www.pinsightmedia.com.
Source: Millennial Media, Inc.