M1 Limited (M1), a leading full-service provider of mobile and fixed
communications services, has successfully transformed its web portal in
collaboration with Accenture (NYSE:ACN).
The new M1 web portal has been redesigned to deliver an enhanced
experience to the increasing number of tech-savvy consumers who access
the Internet through smart devices such as smartphones and tablets. The
web portal now has a clean, modern interface and streamlined content
structure to enable M1's more than two million customers to find the
information they want quickly, through navigational guides and links to
New features from the web portal redesign include a more convenient
customer login process and additional self-service options to enable M1
customers to perform transactions around the clock, such as purchasing
devices and accessories. Customers can also arrange a time and a retail
store location to pick up their purchases.
In addition, new customers to M1's fiber optic broadband network can now
select an installation date online for their service installation, and
enterprise customers will also be able to easily find offerings that
meet their specialised needs in the new business solutions section,
featuring services such as data center hosting, cloud and managed
These enhancements have increased page views by 60 percent and customer
transactions, such as pre-ordering and handset purchases, by 20 percent.
Additionally, the new enterprise section is also generating nearly 50
percent more business leads.
"Our customers' needs are continuously evolving and the industry is
rapidly changing. At M1, we constantly look at ways to improve our
interaction with customers, leveraging digital technologies to provide
excellent service," said Alan Goh, Chief Information Officer, M1.
"With the new web portal, we have increased our online customer
interaction and also aligned our online presence with the M1 brand, with
a focus on network quality, customer service, value and innovation. The
refreshed business section is a reflection of M1's strong commitment to
the enterprise segment. In this section, enterprise customers can
discover how M1's extensive, flexible and cost-effective business
solutions can improve their productivity," he said.
"Communications service providers such as M1 are addressing the need to
provide a high-quality, convenient, customer-focused online presence,
especially in today's highly competitive landscape," saidSeong
Kim Ho, managing director, Accenture Singapore. "Accenture's
leading digital and mobile capabilities have enabled M1 to consistently
deliver an engaging customer experience and provide a new level of
M1 is Singapore's most vibrant and dynamic communications company,
providing mobile and fixed services to over 2 million customers.
Established in 1997, M1 achieved many firsts, including the first
operator to offer nationwide 4G service, as well as ultra-high-speed
fixed broadband, fixed voice and other services on the Next Generation
Nationwide Broadband Network (NGNBN). With a continual focus on network
quality, customer service, value and innovation, M1 links anyone and
anything; anytime, anywhere. For more information, visit www.m1.com.sg.
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 289,000 people serving clients
in more than 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business functions,
and extensive research on the world's most successful companies,
Accenture collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page