Men's grooming is put in the spotlight as a testament that being
clean-shaven or neatly groomed matters
LOS ANGELES--(BUSINESS WIRE)--
In the midst of the highly anticipated awards season, Gillette
(NYSE:PG), the world's leading male grooming brand, announces a unique
partnership with Variety magazine to place men's grooming in the
spotlight with the first-ever Leading Man Cam, an up close and personal
look at the well-groomed faces of some of Hollywood's leading men, which
will debut on the red carpet of the Gillette-sponsored unite4:humanity
event tonight organized by Variety. Gillette is also partnering
with leading Celebrity Stylist Jeanne Yang and Celebrity Groomer Diana
Schmidtke this awards season to provide expert insight into red carpet
style and grooming.
While the actors have changed and the scripts have varied, there has
been one common piece of hardware that all leading men have handled just
before accepting the Best Actor and Best Supporting Actor awards - a
razor. In fact, 18 of the last 20 Best Actor winners were all
clean-shaven the night they received their award on stage, while the
other two wore neatly styled facial hair. Coincidence, or is that just
the look of a leading man?
Live from the red carpet and backstage at the Variety
unite4:humanity event, Celebrity Stylist Jeanne Yang will be unveiling
the first-ever Gillette Leading Man Cam, which will capture the
clean-shaven and well-groomed faces of Hollywood's leading men. Yang
will also be talking to the stars about their grooming and style habits,
sharing trends, and giving her predictions and analyses of the men's
grooming styles this awards season.
Backstage, guests will have the opportunity to visit the classic
Hollywood-style "Leading Man" barbershop for a VIP grooming experience
with Gillette Fusion ProGlide. Attendees will also have the chance to
help determine which one of the charities being honored will receive a
special donation from Gillette at the end of the night.
"While there has been some focus on men's grooming during past awards
season, I'm thrilled to help put a bigger spotlight on these leading
Hollywood looks with Gillette's Leading Man Cam" said Jeanne Yang,
Celebrity Stylist. "Whatever your personality or style preference,
facial hair grooming can really complement one's overall look."
Joining Jeanne as part of Gillette's awards season program is Diana
Schmidtke, Celebrity Grooming Expert who will offer throughout the
awards season key styling and grooming tips to help everyday guys
achieve the ultimate leading man look.
"It is no coincidence that 18 of the last 20 most recent Best Actor
winners were clean-shaven, because the classic leading man look should
always start with a clean-shaven or well-groomed face," said Diana
Schmidtke, Celebrity Grooming Expert. "I'm looking forward to helping
guys better understand how they can achieve this leading man look
themselves, starting with clean shave or a stylish trim."
During Variety's unite4:humanity event beginning at 6pm PST, fans can
track all of the latest news from the event live by following @Gillette
on Twitter handle and keeping up with the conversation surrounding #LeadingMan
For over 110 years, Gillette has delivered precision technology and
unrivaled product performance - improving the lives of over 800 million
men around the world. From shaving and body grooming, to skin care and
sweat protection, Gillette offers a wide variety of products including
razors, shave prep (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and the
latest news on Gillette, visit http://www.gillette.com/.
To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®,
Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®,
Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®,
Wella®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
Variety and Variety.com provide the industry with the most comprehensive
coverage of film, television and the digital space. With respected and
experienced news reporters in Los Angeles, New York and around the
world, Variety marries its historic coverage of the entertainment
business with a recently revamped website and weekly print magazine
offering readers the in-depth news coverage needed to remain competitive
in the ever-changing entertainment industry. The Variety Group -
Variety, Variety.com, Variety Insight, LA 411, NY 411 - is owned by
Variety Media, LLC, a division of Penske Media Corporation.