Popular afternoon-drive program debuts on WWRL "La Invasora" in New York
SANTA MONICA, Calif., Jan. 6, 2013 /PRNewswire/ -- Entravision Communications Corporation, (NYSE:EVC), a leading diversified Spanish-language media company announced that its popular network afternoon-drive show, El Show de Erazno y La Chokolata, will debut today in New York on WWRL "La Invasora". This major market addition for the Erazno y Chokolata show will make it one of two prime time Spanish-language radio shows with coverage in both New York and Los Angeles.
El Show de Erazno y La Chokolata is a top performing radio program with more than 62 affiliates delivering 60% coverage of the U.S. Hispanic population. The cast, led by the multi-talented Oswaldo Diaz, uses comedy to unite their listeners through skits and impersonations. El Show de Erazno y La Chokolata is syndicated and represented on a network basis on radio stations across the U.S. exclusively by Entravision Solutions.
"We are excited to bring Entravision's number one afternoon program to New York and are confident that this show will resonate with the New York Latino market. Erazno y la Chokolata will give our "La Invasora" listeners a fun and unique way to end their workday," remarked Chesley Maddox-Dorsey, Chief Executive Officer of Access. 1 Communications Corp, owners of WWRL"La Invasora "1600.
"The addition of the New York market represents a milestone for El Show de Erazno y La Chokolata and the value of Entravision's network programs," added Jeffery Liberman, Chief Operating Officer of Entravision. "Oswaldo Diaz and his team have attracted a strong following in all of the markets where the show airs. They are ready to bring their rare brand of entertainment to New York, which well-positions the program as beneficial to advertisers."
WWRL "La Invasora" is the only radio station serving the rapidly growing Mexican population in the New York Metropolitan area. Overall, the New York Latino population is approximately 2.4 million persons strong (28.6% of the overall population). WWRL is represented on a network, national and local spot basis exclusively by Entravision Solutions.
About Entravision Solutions
Entravision Solutions specializes in the national representation of Spanish-language media with an emphasis on radio, online and mobile platforms, creating national marketing solutions through national spot, unwired network, wired network through nationally-syndicated programming, event marketing and online and digital client advertising solutions through a single 360 platform that reaches approximately 90% of all U.S. Latinos. Entravision Solutions hosts one of the largest national advertising sales forces, representing over 130 Spanish-language radio stations in 29 of the top 30 U.S. Latino markets and Entravision Solutions Network. Entravision Solutions' portfolio of media partners includes industry-leading broadcasters Deportes Media, ESPN Deportes/Disney, El Zol Media, Entravision Communications Corporation, Imagen Group Inc, Lazer Broadcasting, Lotus Communications, Sony Music US Latin, Imagen Group Inc, Media Latino, MVS, Tejas Broadcasting and a host of other strong independent broadcasters in both traditional and emerging Spanish-language markets. Entravision Solutions is headquartered in Los Angeles with five regional offices around the country. Entravision Solutions is a wholly-owned subsidiary of Entravision Communications Corporation (NYSE:EVC).
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.