Duracell® Reveals Its Power Behind the NFL: More Than 650 Duracell Quantum Batteries Are Used in Every NFL Game

By Business Wire,  August 27, 2014, 08:00:00 AM EDT

New campaign features Seattle Seahawks' Russell Wilson, San Francisco 49ers' Patrick Willis & New York Giants' Jon Beason

BETHEL, Conn.--(BUSINESS WIRE)-- Today Duracell, The Trusted Battery Power of the NFL, kicks off its new campaign giving fans a behind-the-scenes look at the criticality of reliable power on game day through interactive stadium tours and new commercials.

"Even we were surprised to learn how many battery operated devices are used by the NFL," said Jeff Jarrett, marketing director for Duracell. "We are proud that the NFL trusts Duracell Quantum to power those critical devices, so their teams can focus on the play at hand."

More than 650 Duracell Quantum batteries are used in every game to power critical devices including the Bose® sideline headset for the NFL, as well as on-field helmet communications and wireless/radio belt packs. Whether it's coach-to-coach or coach-to-player communication, Duracell Quantum lasts up to 35% longer vs. next leading competitive brand* and is trusted by the NFL when the game is on the line. For more information, visit http://www.Duracell.com.

*next leading alkaline based on Nielsen sales data. AA size. Results vary by device and usage patterns.


Duracell will give media an insider's look at how Duracell Quantum batteries power game day: from the national anthem to the game-winning play during exclusive tours of MetLife Stadium on August 27th and Levi's Stadium on September 22nd. In partnership with All-Pro middle linebackers, Jon Beason of the New York Giants and Patrick Willis of the San Francisco 49ers, attendees will experience an interactive behind-the-scenes tour of the stadium highlighting touch points where Duracell Quantum affects the game. Consumers can see info graphic, photos, and videos from the day on Duracell's Facebook page (http://www.Facebook.com/Duracell) or Twitter page (http://www.Twitter.com/Duracell).


Duracell released two commercials for the 2014 NFL season featuring Seattle Seahawks Russell Wilson and San Francisco 49ers Patrick Willis. The :30 spots showcase a hypothetical game-determining play powered by Duracell between the Seattle Seahawks and San Francisco 49ers. A change in play call through the coach-to-player communication device sets a critical play into motion. One commercial is shot from the offensive and the other from the defensive perspective, allowing viewers to experience the decisive moment from both the players' point of view. Consumers can see the commercials on Duracell's YouTube page (http://www.Youtube.com/Duracell).


Quantum is Duracell's biggest innovation since the CopperTop battery and is the world's most-advanced alkaline battery - lasts up to 35% longer vs. next leading competitive brand.* With its revolutionary Hi-Density Core™ and proprietary PowerCheck™ power indicator, the distinctive red and copper battery has been engineered to deliver exceptional performance. Duracell Quantum is available now in AA/AAA/C/D/9V cell sizes at mass merchandisers, drug and hardware stores nationwide. For more information visit http://www.Duracell.com.

*next leading alkaline based on Nielsen sales data. AA size. Results vary by device and usage patterns.

About Procter & Gamble

P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.


NFL Players Inc. is the licensing and marketing subsidiary of the NFL Players Association. NFLPI has been a trusted resource since 1994, delivering access to the influence, power and personal stories of NFL players. NFLPI is a "one-stop shop" for businesses seeking licensing rights, access to players through hospitality and events, marketing strategy and player procurement. For more information, please visit nflplayers.com/info.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140827005205/en/

Source: Procter & Gamble

This article appears in: News Headlines

Referenced Stocks: PG

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