New product leader strengthens company's focus on building a
"personalization platform" for marketers and agencies
WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--
Inc. (NASDAQ:CNVR), the leader in personalized digital marketing,
today announced that it has appointed Raju Malhotra as senior vice
president of Products. In this role, Mr. Malhotra will drive a unified
product strategy across the company and integrate all its data and
technology assets into one consolidated platform.
"Raju is a critically important addition to our leadership team," said
John Giuliani, president and chief executive officer of Conversant.
"With his expertise in building products at scale, he will help us bring
the power of personalization to our customers. I am pleased to have him
drive the next stage of Conversant's product direction."
Mr. Malhotra has an impressive track record of driving business growth
through innovative products during the past two decades - both as a
product executive as well as an engineering leader. He has worked in
senior positions at Microsoft, McKinsey and most recently at Centro
where he was responsible for building a media management product for
Prior to Centro, he led the product strategy and worldwide launch for
Bing Shopping, including its cashback program, where he increased
advertisers' return on investment by 200 percent. He also worked at
McKinsey's Silicon Valley office as a management consultant where he
advised venture-funded, high-growth businesses on their product
strategy. He has an MBA from the Wharton School of the University of
Pennsylvania and an undergraduate degree in computer engineering from
the National Institute of Technology in India.
"Conversant stands out in a crowded advertising technology space because
of its scale," said Mr. Malhotra. "With more than a quarter billion
anonymous consumer profiles and industry-leading, proprietary
technology, Conversant has unique potential. I look forward to helping
our team build the best personalization platform for marketers and
agencies to reach their consumers most profitably."
Mr. Malhotra will manage investments in product development globally,
and will be based in the company's Chicago office.
Conversant, Inc. (NASDAQ:CNVR) is the leader in personalized digital
marketing. Conversant helps the world's biggest companies grow by
creating personalized experiences that deliver higher returns for brands
and greater satisfaction for people. We offer a fully integrated
personalization platform, personalized media programs and the world's
largest affiliate marketing network - all fueled by a deep understanding
of what motivates people to engage, connect and buy. For more
information, please visit www.conversantmedia.com.
Source: Conversant, Inc.