Final Stop on 4-City Tour Was Selected by Consumers from Across
This Labor Day, the Charmin Beach Relief Project will be concluding its
4 beaches summer tour at Daytona Beach, as decided by more than 16,000
consumers in an online vote. Charmin and Daytona are excited to partner
to bring additional Relief, in the form of luxury portable restrooms, to
beachgoers this busy holiday weekend.
The Beaches Relief Project kicked off in Huntington Beach, CA in May,
with stops in Chicago, IL and Orchard Beach, NY.
"Throughout the summer, Charmin had the opportunity to surprise and
delight consumers by providing a high-quality portable bathroom
experience at the beach," said Scott Mautz, Regional Brand Director."This
is one more way Charmin is fulfilling our mission to provide people with
a more enjoyable go, anytime, anywhere."
According to a survey by the Charmin Relief Project, a program designed
to bring consumers relief where they need it most, 62% of people admit
they pee in the ocean at the beach, and of those, nearly half (48%) said
they've done it more than once.
The survey findings prompted Charmin to take their upscale restrooms to
beaches across the country to urge people to use the restroom, instead
of the sea, for the most enjoyable go at the beach. Charmin surprised
beachgoers with high-end portable bathrooms, stocked with amenities,
attendants, plenty of Ultra Soft and Ultra Strong Charmin toilet paper
and even big-screen TVs.
Since 2000, The Charmin Relief Project has provided better bathroom
experiences to more than 3 million people across the country and
counting. The Project started with the launch of Potty Palooza, which
provided clean restroom stalls at State Fairs. Charmin then took on New
York's Times Square, NFL tailgates, firehouses nationwide and now
For more information on the Charmin Relief Project, visit us at www.CharminRelief.com,
Charmin has been America's most popular toilet paper for more than 25
years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra
Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet
paper; Charmin Sensitive - with gentle and soothing lotion with a touch
of aloe & E; and Charmin Freshmates - flushable moist wipes. For more
information on Charmin, visit http://www.charmin.com/.
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About the "Don't Pee in the Sea Survey" by the Charmin Relief Project:
Wakefield Research (www.wakefieldresearch.com)
conducted the survey among 1,009 nationally representative U.S. adults
ages 18+, between May 14 and May 19, 2014, using an email invitation and
an online survey.
Photos/Multimedia Gallery Available:
Source: Procter & Gamble