ChannelAdvisor's Managed Services Team Tapped to Enhance Bluestem Brands Inc.'s Digital Marketing Strategy
RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--
Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce
solutions that enable retailers and manufacturers to increase global
sales, today announced that Bluestem Brands Inc. is employing
ChannelAdvisor's Managed Services team to lead its digital marketing
strategy. The Managed Services team optimizes campaigns across multiple
online advertising channels to increase the online visibility of
Bluestem's retail brands Fingerhut
"ChannelAdvisor carefully manages our digital marketing campaigns, and
the results are outstanding," said Robin Dary, Bluestem Brands marketing
manager, e-commerce. "We're launching Google Product Listing Ads and
Inventory Driven Search in the next two months, and I'm excited for
ChannelAdvisor to continue improving our digital marketing strategy."
ChannelAdvisor's Managed Services team is a group of e-commerce experts
that offer retailers unparalleled opportunities to improve their
strategy and results across marketplaces and other channels. Members of
the Managed Services team provide expert guidance to retailers and use
the ChannelAdvisor platform to automate and optimize product listings
for customers who want an end-to-end outsourced solution.
"We quickly transitioned from self-service to fully managed services,"
said Dary. "We benefit from ChannelAdvisor's history with retailers and
knowledge of the industry. ChannelAdvisor provides ideas that I never
would have thought of on my own."
ChannelAdvisor Digital Marketing allows sellers to get their products
front and center on global, local or mobile search engine results pages
through Google Product Listing Ads, paid search and comparison shopping
engines. Digital Marketing employs Flex Feed technology, so advertisers
can easily explore additional feed-based destinations such as
retargeting providers and affiliate networks as well as benefit from SKU
level performance reporting across those programs. Once traffic hits
sellers' websites, ChannelAdvisor can help improve the buyer experience
and optimize the path to conversion. Finally, Digital Marketing inserts
retailers' products into the conversation on social media as consumers
discover and discuss products via sites such as Pinterest and Facebook.
"ChannelAdvisor Digital Marketing helps brands gain exposure in the
e-commerce world," said ChannelAdvisor President and Chief Operating
Officer David Spitz. "By collaborating with ChannelAdvisor to expand its
digital marketing efforts, Bluestem Brands can reach a new audience of
The ChannelAdvisor platform offers retailers and manufacturers leading
cloud-based solutions to efficiently automate and manage the online
selling process across multiple channels, including third-party
marketplaces and digital marketing channels such as paid search and
comparison shopping engines. Through a single inventory feed,
ChannelAdvisor customers can manage their overall online selling
process, from listing to order management, from one platform. By
eliminating the tedious tasks of optimizing online listings and
analyzing performance, ChannelAdvisor enables sellers to increase sales
and successfully scale their e-commerce businesses.
For more information on Bluestem's e-commerce strategy, view the
company's case study at www.channeladvisor.com/customer-success/bluestem-brands.
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ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based
e-commerce solutions that enable retailers and manufacturers to
integrate, manage and optimize their merchandise sales across hundreds
of online channels including Amazon, Google, eBay, Facebook and more.
Through automation, analytics and optimization, ChannelAdvisor customers
can leverage a single inventory feed to more efficiently list and
advertise products online, and connect with shoppers to increase sales.
Billions of dollars in merchandise value are driven through
ChannelAdvisor's platform every year, and thousands of customers use
ChannelAdvisor's solutions to help grow their businesses. For more
information, visit www.channeladvisor.com.
Source: ChannelAdvisor Corporation