CDK brings the power of the showroom to dealer websites
HOFFMAN ESTATES, Ill.--(BUSINESS WIRE)--
CDK Global (Nasdaq:CDK) today announced that it has partnered with ActivEngage
Inc., the most trusted brand in live chat, to create Concierge Chat,
a one-of-a-kind messaging tool built directly into CDK
Next Gen Websites.
"The integration of Concierge Chat into our Next Gen websites further
builds upon the fully responsive platform we've developed to allow
dealers to connect with their customers no matter how they shop," said
Max Steckler, vice president of product management at CDK Global. "As
the industry continues to be flooded with standalone product innovation
while lacking best-in-class integration, the creation of Concierge Chat
is just one example of how CDK is meeting the challenge and enabling
end-to-end automotive commerce via an open exchange."
CDK Next Gen Websites provide a mobile-first experience with modern,
cutting-edge designs across platforms and devices, speed and efficiency,
and better SEO performance. In addition, they adapt to target audiences
through personalized experiences, and integrate with state-of-the-art
engagement and conversion tools that aid in bridging the online and
The deep integration of Concierge Chat with the CDK platform will allow
its customers to use ActivEngage's professionally managed chat service
to drive qualified sales opportunities into the dealership. Other
notable features of Concierge Chat include:
- Behavioral Technology - Concierge Chat launches a tailored
initial message based on the visitor's current vehicle page to prompt
a chat conversation.
- Inventory Sharing - If a customer asks for a specific model,
the chat representative can share matching vehicle pages directly
within the chat panel.
- Audience Intent - Data mining technology helps chat
representatives understand where shoppers are in the buying process,
allowing them to guide conversations effectively.
- Connected Store - Chat representatives can push shoppers to Connected
Store and walk them through personalized payment options, saving
- Seamless Integration - Data flows quickly and seamlessly to the
dealer's CRM, resulting in a better, faster, and more accurate
"CDK Global recognizes the power of giving consumers the opportunity to
interact with dealers in real time via messaging solutions like chat,
text, or social media," said Todd Smith, CEO, ActivEngage. He added,
"Our partnership with CDK Global will allow our company to share new
innovations that will help consumers navigate the purchasing journey
more effectively, while creating better results for the dealer."
ActivEngage participates in the CDK Global Partner Program, which
launched in 2016 with the goal of enabling end-to-end automotive
commerce via an open platform integrating capabilities to increase
sales, operational efficiency, and profitability for dealers. To date,
CDK Global is working with more than 15 partners whose services are
optimized and integrated across CDK Website workflows and will continue
building its roster of certified partners in 2017.
For more information, please visit: http://www.cdkglobal.com/solutions/digital-marketing.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a
leading global provider of integrated information technology and digital
marketing solutions to the automotive retail and adjacent industries.
Focused on enabling end-to-end automotive commerce, CDK Global provides
solutions to dealers in more than 100 countries around the world,
serving approximately 28,000 retail locations and most automotive
manufacturers. CDK solutions automate and integrate all parts of the
dealership and buying process from targeted digital advertising and
marketing campaigns to the sale, financing, insuring, parts supply,
repair and maintenance of vehicles. Visit cdkglobal.com.
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Source: CDK Global