CALIFORNIA ASSOCIATION OF REALTORS Deploys Interactive Intelligence IP Communications Software Suite

By Business Wire,  July 29, 2014, 10:00:00 AM EDT

Software suite helps Association improve member services and reduce costs

INDIANAPOLIS & LOS ANGELES--(BUSINESS WIRE)-- The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), a trade association of 165,000 California real estate agents, has replaced its PBX system with Interactive Intelligence Group Inc.'s (Nasdaq:ININ) Customer Interaction Center™ (CIC), an all-in-one IP communications software suite.

According to C.A.R., it deployed CIC to improve system integration, support remote staff, and add disaster recovery capabilities.

"CIC has accomplished precisely what we wanted," said Joshua Sharfman, C.A.R.'s chief technology officer. "Its single-platform, open software architecture has reduced integration requirements and made it easy to interoperate with our Microsoft Dynamics system. This streamlined architecture has also led to a 67 percent decrease in annual maintenance costs."

CIC has also enabled C.A.R. to incorporate its on and off-site agents and attorneys into its contact center. "We handled more than 168,000 calls from our members in 2013, mostly concerning crucial legal questions," Sharfman said. "CIC's remote support has enabled us to tap into our offsite agents and attorneys so we can more quickly and effectively respond to important member questions."

In addition, C.A.R. has taken advantage of CIC's failover support. "We have offices in Los Angeles and Sacramento," Sharfman said. "CIC provides rock-solid disaster preparedness with its ability to maintain full functionality and automatically route calls to our Sacramento office should we have a failure in L.A. or vice versa."

C.A.R. worked with Advanced Call Processing (, a Southern California-based reseller specializing in unified communication solutions, to select, deploy, and support CIC.

"ACP was careful to understand our objectives for a new communications system," Sharfman said. "As an Interactive Intelligence Elite Partner for the last seven years, ACP also brought the highest level of CIC knowledge. Combined with its more than 20 years of experience working with UC systems, these attributes helped us achieve a fast and smooth deployment, along with maximum return on investment."

Today, CIC supports all of C.A.R.'s employees located at its L.A. and Sacramento offices. C.A.R. uses CIC for audio conferencing, automatic call distribution, faxing, unified messaging, and voicemail.

"CIC has performed flawlessly," Sharfman said. "The icing on the cake is that our maintenance costs are now just a third of what we paid for our legacy PBX maintenance."


The CALIFORNIA ASSOCIATION OF REALTORS® is a statewide trade association dedicated to the advancement of professionalism in real estate. The Association develops and promotes programs and services that enhance members' freedom and ability to conduct their individual businesses successfully with integrity and competency and, through collective action, promotes the preservation of real property rights. Founded in 1905 as the California State Realty Federation, today C.A.R. is one of the largest state trade organizations in the U.S. with more than 110 local member Associations and more than 165,000 REALTORS®, REALTOR®-Associates and affiliate members. C.A.R. is headquartered in Los Angeles. It can be reached at +1 213.739.8200, or on the Web at

About Interactive Intelligence

Interactive Intelligence Group Inc. (Nasdaq:ININ) is a global provider of software and services designed to improve the customer experience. The company's 6,000-plus customers worldwide have benefitted from its cloud and on-premises solutions for contact center, unified communications, and business process automation. Interactive Intelligence is among Software Magazine's 2013 Top 500 Global Software and Service Providers, and has received a Frost & Sullivan Company of the Year Award for the last five consecutive years. In addition, Glassdoor honored Interactive Intelligence with its 2014 Employees' Choice Award as one of the Best Places to Work in the U.S., and Mashable ranked Interactive Intelligence second on its 2014 list of the Seven Best Tech Companies to Work For. The company was founded in 1994 and employs more than 1,900 people worldwide. Interactive Intelligence is headquartered in Indianapolis, Indiana and has offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. It can be reached at +1 317.872.3000 or Visit Interactive Intelligence on the Web at; on Twitter at; on Facebook at; or on LinkedIn at

Interactive Intelligence is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.


Source: Interactive Intelligence Group Inc.

This article appears in: News Headlines

Referenced Stocks: ININ

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