-National Geographic Channel's "Brain Games" host and tech
expert Jason Silva tapped to showcase MS Visionaries -
CAMBRIDGE, Mass.--(BUSINESS WIRE)--
Idec (NASDAQ:BIIB) announced today a new program with Yahoo Health
to raise awareness of innovative efforts to help people with multiple
sclerosis (MS) across the country. The MS Visionaries™ program showcases
self-starters who have developed programs, tools or services to benefit
the MS community. Profiles of these individuals are now featured on Yahoo
Health, a new digital magazine covering modern health and wellness
Jason Silva, host of National Geographic Channel's "Brain Games" and
renowned technology filmmaker, has partnered with Biogen Idec to
underscore the significance of MS Visionaries' tireless efforts. Silva,
whose aunt was diagnosed with MS, is using his expertise in technology
and innovation to explain what their work could mean for the future of
people living with this chronic, often disabling disease.
"I believe in the value of ideas. When an idea is organized and focused,
it can help society in ways beyond what we could ever have imagined,"
said Silva. "These MS Visionaries are doing just that by applying their
own ideas and influence to make a positive impact on the lives of people
Yahoo Health will feature weekly stories of MS Visionaries over the next
month. In addition, visitors can read inspiring stories of people living
with relapsing forms of MS, who are sharing personal accounts of their
experience from diagnosis to treatment on a Biogen Idec therapy.
"For almost 40 years, Biogen Idec has been dedicated to improving the
lives of people with MS through visionary science and innovative
therapies paired with meaningful support and dynamic patient resources,"
said Mike Krzan, VP, Patient Services, Biogen Idec. "Working with Yahoo
Health furthers this mission by providing a national platform to share
some of the most current, inspiring contributions by the community, for
MS is a lifelong disease that impacts each person differently. Every
individual has distinct treatment and lifestyle needs driven by the
severity of their MS, the impact of disease symptoms, their preferred
route of treatment administration, and how the disease affects their
For more information about the MS Visionaries program, click
About MS VisionariesTM
MS Visionaries is a new program developed by Biogen Idec to raise
awareness of the inspiring work being done in the area of MS by people
in communities across the country. MS Visionaries are selected because
they have recognized a challenge facing people with MS and have found a
novel way to address the challenge.
Beginning in July 2014, new profiles of MS Visionaries are being
featured on the new Yahoo Health digital magazine every week.
MS attacks the central nervous system (CNS), which is made up of the
brain, spinal cord and optic nerves. Symptoms may be mild or severe,
ranging from numbness in the limbs to paralysis or loss of vision. The
progression, severity and specific symptoms of MS are unpredictable and
vary from one person to another. Approximately 2.3 million people are
currently living with MS, which includes 400,000 people in the U.S.
alone. Of those, approximately 85 percent are initially diagnosed with
relapsing-remitting multiple sclerosis (RRMS). RRMS is characterized by
clearly defined acute attacks with full recovery or with residual
deficit upon recovery.
About Biogen Idec
Through cutting-edge science and medicine, Biogen Idec discovers,
develops and delivers to patients worldwide innovative therapies for the
treatment of neurodegenerative diseases, hemophilia and autoimmune
disorders. Founded in 1978, Biogen Idec is the world's oldest
independent biotechnology company. Patients worldwide benefit from its
leading multiple sclerosis therapies. For product labeling, press
releases and additional information about the Company, please visit www.biogenidec.com.
Source: Biogen Idec