By Business Wire, September 17, 2013, 04:30:00 PM EDT
Sponsored by Wells Fargo
Social Media Video Debuts at Jump Start College Tour at Georgia State
University on September 14
The Asian & Pacific Islander American Scholarship Fund (APIASF), the
nation's largest non-profit organization devoted to providing college
scholarships for Asian Americans and Pacific Islanders (AAPI), has
engaged Wong Fu Productions, primarily known for their YouTube channel
to produce a financial literacy video for Asian American college
students. Sponsored by Wells Fargo, the social media video "Save the
Date" was shown as part of the Wells Fargo's session on money
management and financial literacy at the Jump Start College Tour at
Georgia State University on September 14. Following the event, the video
will be widely distributed through Wong Fu's YouTube channel (http://www.youtube.com/watch?v=XGkdUEHa7sI)
and social media platform, which has over 1.8 million subscribers and
200 million viewers.
"We've had a long standing partnership with APIASF that spans nearly 10
years," said Nancy Wong, head of Wells Fargo Asian Segment Strategy.
"Partnering with APIASF and Wong Fu on this fun and humorous social
media video is one of the many ways we look to effectively reach AAPI
millennials to underscore the importance of responsible money management
and encourage them to leverage the free financial tools and resources
available to them."
"The Jump Start College Tour will help local high school and college
students boost their leadership and professional skills and learn how to
leverage resources such as APIASF to achieve their personal goals," said
Neil Horikoshi, APIASF president and executive director. "Wells Fargo's
program allows APIASF to provide direct service to high school and
college students in some of America's fastest growing AAPI communities."
The Jump Start College Tour series targets the nation's Asian American
Native American Pacific Islander-Serving Institutions (AANAPISI), such
as Georgia State University, that enroll more than 40 percent of all
AAPI undergraduates nationally. Through this series, APIASF will be able
to reach the largest AAPI student populations at the institutions they
attend. Participants will learn how to identify the resources that can
help support their pursuit of higher education, to anticipate career
trends, strengthen their money management skills, leverage their
personal networks, improve their professional communications skills and
build their personal brand.
"With the Asian-American population in Georgia growing by 83 percent
from 2000 to 2010, Georgia State University was the perfect place for us
to launch our new programmatic initiative. This event will help raise
awareness of the needs of the students in the local community and
provide APIASF with the opportunity to strengthen our ongoing
partnerships with the nation's AANAPISIs to increase the impact we have
on student success," Horikoshi said.
For details about APIASF's work to strengthen communities and its
scholarship programs, visit APIASF's website at apiasf.org.
For free money management resources visit handsonbanking.org
and wellsfargo.com/financial-education. Also, follow APIASF on Facebook (www.facebook.com/apiasf)
and Twitter (www.twitter.com/apiasf).
Based in Washington, D.C., the Asian & Pacific Islander American
Scholarship Fund (APIASF) is the nation's largest non-profit
organization devoted to providing college scholarships for Asian
Americans and Pacific Islanders (AAPI). APIASF works to create
opportunities for students to access, complete, and succeed after
post-secondary education; thereby developing future leaders who will
excel in their career, serve as role models in their communities, and
will ultimately contribute to a vibrant America. Since 2003, APIASF has
distributed more than $70 million in scholarships to deserving AAPI
students. APIASF manages two scholarship programs: APIASF's general
scholarship and the Gates Millennium Scholars/Asian Pacific Islander
Americans funded by a grant from the Bill & Melinda Gates Foundation.
About Wells Fargo
Wells Fargo & Company (NYSE:WFC) is a nationwide, diversified,
community-based financial services company with $1.4 trillion in assets.
Founded in 1852 and headquartered in San Francisco, Wells Fargo provides
banking, insurance, investments, mortgage, and consumer and commercial
finance through more than 9,000 stores, 12,000 ATMs, and the Internet
(wellsfargo.com), and has offices in more than 35 countries to support
the bank's customers who conduct business in the global economy. With
more than 270,000 team members, Wells Fargo serves one in three
households in the United States. Wells Fargo & Company was ranked No. 25
on Fortune's 2013 rankings of America's largest corporations. Wells
Fargo's vision is to satisfy all our customers' financial needs and help
them succeed financially. Wells Fargo perspectives are also available at
Source: Asian & Pacific Islander American Scholarship Fund (APIASF)