By Business Wire, October 16, 2013, 09:00:00 AM EDT
Finalists Recognized as Most Enterprising and Innovative New
Companies in Digital Marketing Today
New York 2013, the largest digital marketing event of the year, held
November 6-7 at Javits Center, today announced the finalists for its
Startup Spotlight Series, a competition that acknowledges and rewards
the most disruptive and innovative new companies in today's digital
The Call for Startups launched in August and received over 80
submissions, but only eight were chosen as finalists. Partnering with
MasterCard and Tourneau as brand judges, ad:tech New York sought to find
the most inventive new companies in the industry.
MasterCard Startup Spotlight Series Finalists:
Eventable is a marketing channel that connects brands and customers
through calendars, helping brands stay top-of-mind by integrating
promoted events into customers' daily schedules.
Jana is the world's largest rewards platform. With integrations into
the billing systems of 237 mobile operators, Jana can instantly reward
3.48 billion emerging market consumers in 70 local currencies with
Plink is an online-to-offline rewards program that motivates members
to make offline purchases.
Technologies: Sensegon specializes in persona-based targeting of
social media advertising campaigns.
Tourneau Startup Spotlight Series Finalists:
Buzztala is a scalable, safe and efficient platform for brands and
retailers that gives them a way to allow their best customers and
biggest fans a fast and frictionless way to create video content with
Curalate is leading the pack in developing a new breed of marketing
tools for the visual web, starting with Pinterest and Instagram.
OneSpot marries content marketing with the power, data intelligence
and infrastructure of online advertising.
Shillster is a social marketing platform that enables businesses to
create and distribute their marketing message via their customers.
"I'm excited that ad:tech is able to bring budding startups together
with such large brands like MasterCard and Tourneau," said Aquia
Francisco, content manager at ad:tech. "While thrilled that we can
present the ad:tech Innovation Award to our winners, we're also looking
forward to providing them the resources to generate new business as well
as $25,000 worth of digital advertising from Adweek, the Official
Startup Spotlight Series Award Sponsor."
With a new location in the Expo Hall on the Spotlight Stage, the
finalists will pitch their solutions in front of a live audience at
ad:tech New York. Finalists also receive free exhibit space in
Innovation Alley as well as coaching throughout the competition from
ad:tech New York partner Evol8tion,
who specializes in connecting startups with brands. At the conclusion of
the pitches, two finalists will be crowned and awarded with the ad:tech
ad:tech is an interactive advertising and technology conference and
exhibition that covers the entire digital marketing ecosystem. Worldwide
events - 10 shows in six countries annually - blend keynote speakers,
topic-driven panels and workshops to provide industry professionals with
the tools and techniques they need to compete in a changing world. For
more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now
organizes over 80 events in 25 countries each year. Headquartered in
Stamford, Conn., it is currently active in North America, the Middle
East, North Africa, Europe, Asia and Australia, employing more than 300
staff. dmg events is a wholly owned subsidiary of the Daily Mail and
General Trust plc, one of the largest media companies in the United
Kingdom. For more information on dmg events, visit www.dmgevents.com.
is a technology company in the global payments industry. We operate the
world's fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard's products and solutions
make everyday commerce activities - such as shopping, traveling, running
a business and managing finances - easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join
the discussion on the Cashless
Pioneers Blog and subscribe for
the latest news on the Engagement
- has over 100 years of expertise in the luxury watch retail business,
ever evolving to provide the best luxury watch buying experience with
the most extensive selection of timepieces presenting over 8,000 styles
representing nearly 100 brands, as well as the widest selection of
Certified Pre-Owned watches.
The company currently holds an unrivaled presence in the market with
over 30 stores and the largest manufacturer authorized service operation
in the United States. Passionate followers of the watch industry can
find the latest industry news and engaging content by following the
Company on a variety of social media platforms including Facebook,